International event planners from across Europe and beyond joined MICE service providers in North and West Europe to significantly grow their business and discover new business partners in the region. Event partner Mercure London Earls Court hosted attendees at their newly renovated property in London’s upscale Chelsea district, providing an elevated event experience.
Participants were given the full London experience with tours of Somerset House; a silent disco walking tour of the West End; a bike tour of Westminster’s iconic landmarks, hidden gems, and, of course, a pub stop; a sightseeing tour of London’s most famous sites, including Buckingham Palace, Big Ben, and Westminster Abbey; a city escape tour; a trip to one of the world’s oldest zoos; and a holographic ABBA concert. In addition to getting a comprehensive tour of the city, these tours set the stage for networking to continue seamlessly outside of the meeting room.
“We have welcomed the opportunity to work with our partners and treat the delegates to two wonderful evening networking events,” said Barbara Jamison, Head of Europe for London Convention Bureau, London & Partners. “They also had the opportunity to travel around London in a green, sustainable way and discover hidden gems, local neighborhoods, and experience unique and original activities.”
Eton College, home to legendary alumni including world-renowned actors, politicians, and royalty, and Church House, previously the headquarters of the Church of England and now an award-winning event venue, hosted two elegant dinners during the event. ““We have had the pleasure of hosting this event in our home destination of London and hope we offered participants an incredible evening,“ said Marina Papadopoulou, Head of Business & Marketing Development for Church House Westminster.
Europe Congress is hosting three more events in 2025 in Prague, Algarve, and Madrid, and will be releasing its 2026 event calendar in June.
