barcelona_spain
Photo: Barcelona Convention Bureau

Anti-tourism protests rise in Europe

As anti-tourism protests intensify across Europe and cities struggle to cope with record visitor numbers, several governments are cracking down with new tourist bans, restrictions, and fines. In Spain alone, over 30 million international visitors arrived in the first five months of 2025, up 8% from 2024, sparking backlash from residents and officials alike.

To help travelers stay informed, Hellotickets, a travel platform for experiences, has compiled a list of destinations where overtourism measures could affect your 2025 vacation, from beach bans and city entry caps to steep fines in popular hotspots.

Tourist Tax

DestinationCountryMethod
BarcelonaSpainBarcelona’s tourist tax for five-star hotel guests increased to €6.75 per night, totalling €47.25 per week.
VeniceItalyVenice has introduced a €5 day-trip tax to dissuade short-term tourists from overloading the city.
Santorini & MykonosGreeceThe government announced a €20 levy for cruise ship visitors to Greece’s islands during peak summer.
KyotoJapanLodging tax for hotels will increase to a maximum of 10,000 yen (£52), ten times the current 1,000 yen cap.
BaliIndonesiaBali has introduced a $10 (£7.70) tourist tax to deter unruly visitors, with travellers required to pay the levy and potentially receive a handbook on acceptable behaviour.

Tourist Behaviour Regulations

DestinationCountryMethod
AmsterdamThe NetherlandsAuthorities have urged Brits to “stay away” due to antisocial behaviour during stag parties and pub crawls, with a warning video triggered by related search terms.
SardiniaItalyTourists invading the pink sands of Spiaggia Rosa face fines ranging from €500 (£428) to €3,500 (£2,993).
DubrovnikCroatiaVisitors may face fines or charges for wearing swimwear, driving without permission, eating near monuments, or climbing city walls.
PragueCzechiaCity councilors have decided to ban outrageous stag and hen group costumes, as well as nighttime pub crawls.
RomeItalyRome is cracking down on bans for shirtless men, “love padlocks” on bridges, and snacking near attractions like the Trevi Fountain.
barcelona_spain
Photo: Barcelona Convention Bureau

Jorge Díaz Largo, CEO and Founder of Hellotickets, commented on the concerns, “As protests grow and restrictions tighten across Europe, it’s clear that overtourism is no longer just a seasonal issue but is at breaking point for many destinations. Countries like Spain and Greece are now actively limiting access to key landmarks, and travellers need to take this shift seriously.”

“Instead of overwhelming already stretched hotspots, vacationers should consider more responsible alternatives, whether that’s exploring lesser-known regions or booking through companies that prioritise sustainability and local communities. These choices not only help preserve cultural and natural heritage but also offer a more meaningful and less crowded travel experience.”


The research was compiled by Hellotickets

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