The visits included Celje, Maribor, Bled, and Piran. Several mayors also signed the symbolic pledge of support to the industry. Their proactive approach shows the industry has nationwide support and experts willing to further develop it.
Transforming Slovenia into a globally recognised human-centric destination
The vision of the KUS 2030 strategy is to transform Slovenia into a globally recognised, sustainable, and human-centric destination, where authentic experiences and smart Innovation transform meetings into meaningful, high-impact encounters.
To achieve this, the strategy lays out the necessary steps, from establishing a formal public-private partnership model and the development and implementation of an operational action plan, to the creation of a national data platform for the meetings industry. Most importantly, the strategy presents a new 6+4 model that represents a visible step toward a decentralised, inclusive, and professionally supported management structure for Slovenia’s meetings industry. It marks a transition from fragmented and project-limited approaches to a strategically driven, long-term, sustainable system with the potential to enhance competitiveness at the European level.
The KUS Strategy 2030 represents a paradigm shift in Slovenia’s meetings industry, moving beyond sustainability towards regeneration—where every event leaves the destination stronger, communities more connected, and participants more inspired. By aligning governance, infrastructure, talent, and branding with this transformative vision, Slovenia seeks not only to compete but to lead as a model of excellence in the global MICE sector.
The Slovenian Convention Bureau coordinates the interests of the entire Slovenian meetings industry. The Slovenian Convention Bureau is a trustworthy, professional intermediary between event organisers, service providers, and affiliate organisations. Its key goal is to find the optimal solution for organising events across Slovenia. At the same time, the Slovenian Convention Bureau doubles as a one-stop shop for marketing and
communication in Slovenia.
Learn more about the Slovenian Convention Bureau here.
