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KRAKOW – MTLG Destination Update 2025

Spearheaded by a new sustainable-oriented strategy

Dec 30, 2025

krakow_poland — Photo: Krakow Convention Bureau

NEED TO KNOW IN 2025

The Krakow Convention Bureau is implementing the Krakow Network 2.0 project, which continues to focus on building an integrated community of entities from the MICE sector, which, through cooperation, strive to increase the number of business and scientific events taking place in Krakow. In 2025, members met twice – debating, among other things, the premium offer in Krakow. The Kraków Network 2.0 community is growing rapidly – its LinkedIn profile is already followed by over 650 people, and its Facebook community has over 630 followers. Some of the visits are a direct result of discussions held at trade fairs and B2B meetings.

DID YOU KNOW?

In order to further integrate the local industry, a series of meetings called “Otwarta Bracka” (Open Bracka) was launched. This unique initiative, addressed to all representatives of the tourism industry, is a new space for discussion, exchange of experiences, and joint building of the future of tourism in our city. “Otwarta Bracka” is an invitation to talk, exchange ideas, and jointly seek solutions that will help develop responsible, sustainable, and modern tourism. The next meetings will take place in January at Bracka 10, at the headquarters of the Department of Tourism.

BEST INCENTIVE IDEA IN 2025

Krakow offers diverse incentive ideas blending history, culture, and modern activities, from themed city scavenger hunts (like “Smart Tours”) and unique venue dinners to underground salt mine experiences at night, Polish cooking classes (pierogi), or day trips to Ojcowski National Park for wine/cheese tasting and castle views. Key themes include “hands-on” workshops (cosmetics, food), eco-friendly options, gamification, and leveraging local culture for authentic experiences.

PERFECT GIFT

The most popular gifts are those that refer to Polish legends, Krakow architecture, city symbols, Polish customs, traditions, and local cuisine. You will also find unique handmade jewellery, ceramics, glassware, children’s toys made of high-quality materials, and even perfumes and fashion collections. Handicrafts are highly valued.

TOP 5 EVENTS IN 2025

Kraków hosted a slew of conferences and events in 2025. These included the ENETS Conference for the Diagnosis and Treatment of Neuroendocrine Tumour Disease, Invest Cuffs, 76. World News Media Congress 2025, MIRCIM, 5. International Conference of the Society for Interdisciplinary Placebo Studies (SIPS), Marie Curie Alumni Association (MCAA) Annual Conference, European Association of Neurosurgical Societies Training SPINE Course, SIE Soroptimist International of Europe Congress, World Conference on Explosives and Blasting EFEE, 23rd International Oral History Conference IOHA; 68. International Police Association Congress IPA, ENVIRA 8 International Conference on Environmental Radioactivity, iwCLL International Workshop on Chronic Lymphocytic Leukaemia, XXIII Congress of the International Association for the History of Religion (IAHR), European Dry Eye Society EuDEC and many more.

icca_krakow_congress — Photo Credit: ICE Krakow

KRAKOW'S FEATURES

NATURAL AND CULTURAL FACTORS

Kraków now ranks 53rd out of 81 destinations in the Global Destination Sustainability Index 2025. Krakow has been ranked #2 among the Top 3 destinations with the most progress this year. More information about Sustainable meetings in Krakow can be found here.

GENERAL AND TRANSPORT INFRASTRUCTURE

The city’s infrastructure is improving every year, with new roads being built and the rail and air transport networks being expanded. The city is purchasing new low-emission buses and trams. New rapid tram routes are being built. The city’s green zone is being expanded, with attention being paid to the needs of specific districts so that residents can live more comfortably, and tourists can also benefit from this infrastructure.

TOURIST INFRASTRUCTURE

Kraków, like many other European cities, faces challenges resulting from intense tourist traffic. The city is taking steps to ensure that tourism develops sustainably. It is important to maintain a balance between residents and tourists. Kraków has appointed a Night Mayor and is implementing many projects, such as Kraków Respect and City Helpers, which aim to improve the quality of tourism and maintain safety. Learn more about the endeavour here.

MEETINGS INFRASTRUCTURE

Conferences and symposiums are also held in Kraków hotels, offering conference spaces for about 2,000 participants. In addition, Krakow’s museums provide their unique interiors for MICE events. In response to the growing needs of event organisers, the Municipality of Kraków has decided to build the multifunctional ICE Kraków Congress Centre. The facility, which combines congress and concert functions, was officially opened on October 16, 2014. ICE Kraków will become a place for important meetings and a space conducive to creativity and the development of many fields. There is also a conference centre for nearly a thousand people – CKF 13 Fabryczna. All 23 universities in Krakow offer their conference facilities.

MARKETING BUZZ

The Krakow Convention Bureau is launching a new brand positioning and communication strategy: “Know-How, City, Business.” The new narrative aims to define Krakow as the destination of choice for international events, congresses, and conferences by emphasising its strong MICE competencies and extensive conference infrastructure. The goal of these activities will also be to adapt the tone to the requirements of contemporary event organisers who are looking for added value in what the city has to offer “after hours.”

KRAKOW FACT SHEET

Destination population:	810,600
*The number of 4 and 5* category hotel rooms:**	7968
*The number of 4 and 5* category hotels:**	91
The size of the largest hall in the city (in m2):	5,000
Maximum hall capacity in theatre style (the largest hall in the city)	4,800
Banquet hall maximum capacity (the largest hall in the city):	2,700
Average internet speed when organising events (Mbps):	33