NEED TO KNOW IN 2025
In 2025, The Hague stepped onto the world stage with the successful hosting of the NATO Summit, reinforcing its reputation as a secure, capable venue for high-stakes diplomacy. Its “Secure Your Event” campaign (which started in 2024) has been spotlighted as a model of how to bring rigorous safety and trust to event planning. The Convention Bureau has also published a strategic white paper on associations navigating uncertainty, attracting attention from meeting professionals. (And behind the scenes, The Hague is quietly preparing a bleisure campaign that will spotlight the city’s appeal for post-event relaxation and business tourism.)

DID YOU KNOW?
Beyond peace palaces and boulevards, The Hague hides hush-quiet surprises. Step through an unmarked gate into centuries-old “hofjes”. In spring and autumn only, the Japanese Garden in Clingendael opens for a few weeks, a luminous pocket of moss paths and lanterns. And in Westduinpark’s dune reserve, you might meet free-roaming Scottish Highlanders on sandy trails before descending to the city’s 11-kilometre coastline and secret “quiet” beaches.

BEST INCENTIVE IDEA IN 2025
Start with a guided e-bike or hike across Westduinpark’s rolling dunes – an energising, camera-ready landscape ending at Scheveningen. There, split into teams for a surf or SUP clinic led by certified instructors at Hart Beach or Aloha; alternative beach-sport stations keep every fitness level engaged. Close the day with a sunset pier toast or harbour-side dinner. Build in a light sustainability touch, choose Green Key-aligned suppliers, encourage car-free travel to the beach, and keep the program local and low-impact, so the experience feels as good as it looks.
PERFECT GIFT
Think useful, reusable and unmistakably The Hague. Pick up the Eau Eau Den Haag stainless-steel thermos or the minimalist Eau Eau water bottle—smart, durable souvenirs that cut single-use waste. Pair it with a bamboo “I love Den Haag” pen, or go glass with the classic swing-top Eau Eau beugelfles for stylish refills at meetings. All are available at the The Hague Info Store (online and in-city), alongside locally themed maps and design pieces—easy to pack and genuinely practical.

TOP 5 EVENTS IN 2025
Here are five flagship events that underscore The Hague’s vitality in 2025:
1. NATO Summit 2025 – The marquee moment, at World Forum.
2. ISI World Statistics Congress – reinforcing The Hague’s strength in knowledge-based congresses.
3. International legal or peace symposia (e.g. Hague Forum, ICJ events) — anchored by the city’s identity.
4. Cultural festivals such as the annual Museumnacht or classical music weeks, providing engaging social content alongside business programs.
5. Sustainability & Tech Summits in the energy, cybersecurity or climate space – capitalising on The Hague’s institutional presence in global justice and innovation. Such as ImpactFest and ONE Conference.















