The most-read editorials in the past year
2025 was a year to remember for in-person events that once more proved their resilience and immense power to convene like-minded thinkers. From the rising use of AI and the latest trends in sustainability to an ode to Lastovo, an inherently regenerative island, the editorials offer personal insights from our editor-in-chief and capture the industry’s trajectory over the past year. Perhaps the greatest revelation was that we spend up to 600 hours at boring events every year. Worth reflection? Certainly. May the editorials serve as inspiration to help you keep abreast of the latest vogues in the industry.
Explore the most-read editorial stories in 2025.
What should AI replace and what is beyond its reach?
Unsurprisingly, AI was one of the hottest topics in the past year. The article examines why human touch is still head and shoulders above AI.
We spend over 600 hours at boring events every year
It seems almost unbelievable that we still spend so much time at boring events. Countless studies on this topic confirm that we waste too much time.
Is it better to sell on the market or the street?
This editorial focused on selling at trade shows versus selling door-to-door. It seems the market is a rational choice.
Rainbow Warriors – We are not for sale
Some thirty years ago, a group of young geographers, our founder included, discussed whether or not to join the crew aboard Greenpeace’s Rainbow Warrior.
The end of carbon-offsetting fairytales and greenwashing
Gorazd Čad has a simple thought on carbon offsetting: it is no longer a cheap certificate for marketing purposes.
Hidden guests reveal 20 hotel mistakes of the year
The 20 most common hotel practices of 2025 that, as our hidden guest assessors put it, “stuck out like a sore thumb”.
Does the answer to overtourism lie in developing the meetings industry?
Can the meetings industry change or even transform the current processes of touristification?
Electric trains – 100% CO2 free?
An omnipresent marketing campaign by Slovenian Railways prompted our editor to take a closer look at their bold claim.
Glimpses from Lastovo – an island that hasn’t sold its soul?
A visit to his beloved summer outpost prompted our editor to write about the regenerative nature of one of the last “undiscovered frontiers” in the Croatian archipelago.
Are sustainable events real or just a well-advertised illusion?
Sustainability might not be a religion, but it holds wisdom: if we believe in it and adopt its principles, we can only gain.
Browse through all editorials published in 2025 at: https://kongres-magazine.eu/category/meetings-rocknroll/.
