NEED TO KNOW IN 2026
A landmark development shaping 2025 is the continued evolution of Lusail as a major tourism hub, with new hotels, entertainment zones, and cultural programming reinforcing its role as a focal point for international events. The city is also hosting several high-profile sporting and cultural events, positioning Qatar as a year-round global destination. These developments highlight the country’s commitment to diversifying its visitor offering while supporting seamless experiences for business travellers and incentive groups.

DID YOU KNOW?
Few visitors know that Qatar is home to one of the region’s most impressive UNESCO-listed natural sites: the Al-Reem Biosphere Reserve, a protected environment that features unique wildlife and desert landscapes. Another hidden gem is the traditional mangrove ecosystem of Al Thakira, where visitors can experience serene kayaking routes at sunrise. Qatar also preserves centuries-old archaeological sites such as Al Zubarah, a historic pearl-diving town and UNESCO World Heritage Site. These lesser-known destinations offer a peaceful contrast to the country’s modern skyline and provide event organisers with distinctive settings for curated, nature-focused activities and cultural excursions.

BEST INCENTIVE IDEA IN 2026
One of Qatar’s most compelling incentive experiences is a curated desert adventure at Sealine or the Inland Sea, where delegates can enjoy a blend of luxury, culture, and outdoor excitement. A typical programme includes guided dune-bashing, camel encounters, sandboarding, and sunset photography, followed by an exclusive desert Majlis set-up offering local cuisine and live cultural elements. The proximity of the desert to central Doha is only 45 minutes away.
PERFECT GIFT
A meaningful gift to take home from Qatar is a handcrafted piece inspired by local heritage, such as traditional incense burners, artisanal oud blends, or finely crafted Sadu textiles created by Qatari designers. Visitors often appreciate unique items like hand-blended perfumes, local dates, or jewellery pieces inspired by the desert rose. These gifts reflect Qatar’s cultural identity and offer a lasting reminder of the destination’s craftsmanship and hospitality.

TOP 5 EVENTS IN 2026
1. Art Basel Qatar 2026 – A landmark global art fair bringing leading galleries and collectors to Doha.
2. Doha Jewellery & Watches Exhibition 2026 – One of the region’s most prestigious luxury showcases.
3. Qatar International Food Festival 2026 – A major culinary celebration drawing global chefs and visitors.
4. MWC Qatar 2026 – A milestone event positioning Qatar as a regional hub for 5G, AI, and emerging digital technologies.
5. Web Summit Qatar 2026 – A world-class tech summit convening the brightest minds, breakthrough startups, and leading industries to accelerate innovation in Qatar.















