Formed in January 2025, Carlsberg Britvic is the largest multi-beverage supplier in the UK and Carlsberg Group’s largest market by revenue. Renowned for 42 brands including Robinsons, Tango and Jimmy’s Iced Coffee, the company is also licensed to make, market and sell PepsiCo soft drinks including Pepsi MAX®, 7UP, Lipton Ice Tea and Rockstar Energy.
The new partnership will see Carlsberg Britvic become Excel’s Official Soft Drinks, Water and Energy Drinks Partner, offering the venue’s four million annual visitors an even wider choice of well-known refreshments.
As well as beverages being available across Excel’s hospitality and retail areas, the partnership also extends to Immerse LDN – the venue’s immersive entertainment district – and its waterfront restaurant. The 360-approach will also see Excel provide a brand and marketing platform across its numerous media and digital sites, together with content and experiential activity.
In addition, both parties will collaborate on sustainability matters, including recycling, refill stations and responsible consumption messaging.
Find out more about Excel London here.
