NEED TO KNOW IN 2026
Zagreb unveiled a slew of novelties in 2025 – from hotels to museums. Novotel Zagreb hotel is a 4-star hotel in Zagreb, the Croatian capital, where culture and connections await. The airy, nature-inspired surroundings of the hotel restaurant and bar make it an inviting place to unwind. Zagreb’s quirky museums are just the ticket for those seeking something different. From mending broken hearts to mind-bending discoveries, these off-the-wall attractions offer anything but your typical museum moment. Whether you’re an art lover, history buff or simply in the mood for a surprise, Zagreb is bursting with curious wonders just waiting to be explored. So why not take a break from the usual and step into the unexpected?
“To Sljeme!” – the iconic Zagreb phrase, a local call to escape into nature and take a breather from the daily grind. Just a stone’s throw above the bustling city streets, Medvednica mountain rises 1033 metres, stretches 6 kilometres wide, and runs about 40 kilometres in length. More than just the city’s favourite getaway, it’s a protected nature park that brims with life, history and stories. Its forests quietly breathe for the city, while its trails lead deep into a world of plants, animals, and timeless tales passed down through generations. While Sljeme is technically just the highest peak (at 1033 metres), for most locals it means the whole mountain. Medvednica – also known as Zagreb’s mountain – is steeped in history, legend, and hidden cultural treasures just waiting to be discovered.
Throughout the year, Medvednica welcomes walkers, hikers, families, cyclists, skiers and anyone in need of fresh air, green landscapes and a little adventure. Along the way, you’ll find cosy mountain huts – welcoming spots where food comes served with a smile, the company is friendly and the view lifts your spirits.

DID YOU KNOW?
Zagreb’s 700-year-old pharmacy, “K crnom orlu,” guards the secrets of pharmacy and medicine production since 1355, and it happily shares them with visitors by prior arrangement. This kind of trip to a historic landmark is a great idea for an attractive incentive program that gives visitors, besides the unique experience of local history, a unique insight into medicinal remedies production and an opportunity to purchase an authentic medicinal souvenir.

BEST INCENTIVE IDEA IN 2026
Dragon boating on Jarun Lake
Jarun Lake, also known as the Zagreb Sea, is a true green oasis in the city that offers the perfect environment for various sports and recreational activities, as well as for organising incentives and team programs. What makes Jarun an ideal place for teambuilding or an incentive is that it offers an environment that easily brings event participants together through a team challenge, surrounded by greenery and the lake, all just a few kilometres from the Zagreb city centre. One of the most attractive activities for event organisers in recent years has been dragon boating – an experience that combines sport, fun and a strong team spirit. Such a program at Jarun can be realised in cooperation with the Go Explore Croatia agency and the Končar Canoe Club, which provides professional guidance and complete logistics.

PERFECT GIFT
The Penkala Pen
Among the extraordinary minds of inventors and visionaries, there’s one unsung hero whose name deserves to be celebrated: Slavoljub Penkala. While his name might not ring a bell, his ingenious creations have left an indelible mark on the way we communicate. Penkala patented the world’s first mechanical pencil, the “mehanička olovka.” This groundbreaking invention marked the beginning of a new era in writing instruments.















