Frances Iacono has joined the team as Associate Director of Partnerships, North America, located in New York City, while London-based Amanda Pelvay will step into the role of Associate Director of Partnerships, UK and Europe.
These appointments complement existing resources in Australia and Asia, enabling the organisation to establish and build in-person relationships across four continents.
Business Events Adelaide CEO Damien Kitto said, “We are really pleased to welcome Fran and Amanda to the Business Events Adelaide team. As we press forward with our ambitions to position Adelaide as a tier-two destination of choice, it is crucial to have representatives in our target markets. These additional resources will ensure we can be proactive in attracting prominent business events and corporate incentive groups from North America and Europe.”
“An unexpected benefit is that both Fran and Amanda originally hail from South Australia. “It gives them – and us – a great advantage,” Mr Kitto continued. “The combination of Fran and Amanda’s high-calibre industry expertise and their innate local knowledge about our city and its venues, industry strengths and experiences is a significant asset to advancing our international operations.”
These appointments come as Business Events Adelaide also strengthens its global alliances by entering into a partnership agreement with the International Congress and Convention Association (ICCA).
This partnership, one of only 12 globally, gives Business Events Adelaide exclusive access to a network of association leads, market intelligence and a stronger platform from which to bid for and win high-value international events. It also raises Adelaide’s profile among the association and agency decision-makers who determine where major international congresses are held, reinforcing the city’s position as a credible contender on the world stage.
“A partnership with ICCA gives us a seat at the table with the organisations that decide where the world’s major congresses go next,” said Mr Kitto. “It strengthens our ability to identify the right opportunities early, build relationships with international decision-makers and bring more of that high-value business back to our members here in Adelaide.”
This milestone comes at a timely moment, with Adelaide recently named one of the world’s top three emerging international business travel destinations by American Express – a clear signal that now is the ideal time to be promoting the city to audiences worldwide.
Learn more about Business Events Adelaide here.
