Together buyers made 57,700 pre-arranged appointments. 47,700 were booked and confirmed before the show opened as one-on-one appointments. In recent years IMEX has focused on ensuring that hosted buyers fully understand the scheduling flexibility and freedom offered by the show, alongside their hosted buyer commitment. This approach means most appointments are self-selected and therefore higher quality and more targeted.
The full picture reveals the buying power of each buyer category (hosted or attendee) plus their country and nature of business. For example, the majority of IMEX hosted buyers command buying power in excess of $1 million annually, with 31 per cent holding budgets between $1M and $5M and 28 per cent who represent a potential meetings, events or incentive travel spend of $5M+. Exhibitors also attest to the seniority of IMEX buyers, 45 per cent of whom are C-level and 38 per cent management level.
IMEX’s new app also gave both exhibitors and buyers access to free lead scanning for the first time, instantly improving business connection opportunities at the show. The numbers reveal that this new feature was heavily used with participants collecting 74,000 scans throughout the week.
Speaking at the close of the show, James Rees, Executive Director of ExCeL London, and JMIC President said, “2023 is the new benchmark for success for IMEX. Last year was a great show, but it doesn’t compare to this year – there are more people, more quality buyers, more business being done, and more drop-ins. The aisles were constantly flowing and it’s been like that every day. One large corporate in the FinTech industry wants to bring 4,000 delegates to ExCeL to use the convention centre’s new extension in 2024.”
Find out more about IMEX Frankfurt here.