Home NEWS Conventa announces the revival of Conventa Trend Bar

Conventa announces the revival of Conventa Trend Bar

Each Trend Bar will explore the central theme: What works in MICE marketing and why

Oct 17, 2025

The Conventa team is launching a new educational initiative — the Conventa Trend Bar. Reviving one of the brand’s most popular formats in a digital edition, the Trend Bar brings fresh energy to Conventa’s mission of connecting and educating the regional MICE community.

A novel digital space for learning and connecting

The Conventa Trend Bar is a meeting point for forward-thinking event professionals who want to stay ahead of the curve. Through a series of six digital sessions, we will share exclusive insights from the latest Kongres Barometer research and best practices from award-winning MICE projects in the region.

Each Trend Bar will explore the central theme: What works in MICE marketing and why: An analytical study based on the Kongres Barometer framework

This analytical series will uncover what truly drives success in MICE marketing, combining data, real-life examples, and community dialogue. Participants will be among the first to access the newest Barometer findings and discuss what these insights mean for the future of event marketing.

Why Join the Conventa Trend Bar?

By joining the Conventa Trend Bar, you will:

Gain exclusive, first-hand access to the latest Kongres Barometer research results.
Learn from real examples of marketing excellence and award-winning event projects.
Engage in open discussion with peers and experts from across the region.
Be part of a continuous digital knowledge exchange that strengthens the regional MICE community.

This approach ensures Conventa remains a constant presence in the digital space while reinforcing its role as the leading source of knowledge and trends in the regional meetings industry.

Dates of digital sessions in 2025

Each Trend Bar session lasts an hour and a half and is free of charge.

Upcoming sessions:

24 October 2025 | 9:00–10:30
30 October 2025 | 14:30–16:00
6 November 2025 | 9:00–10:30
24 November 2025 | 14:30–16:00
11 December 2025 | 9:00–10:30
18 December 2025 | 14:30–16:00

Join the conversation
Be among the first to explore what really works in MICE marketing and why.
Join us at the Conventa Trend Bar and help shape the conversation that’s defining the future of our industry.

Registration is open here.