Through advanced recycling and refurbishment processes, the Model gives fibreglass mannequins and retail displays a second life by transforming retail waste into reusable, high-value products. The launch comes at a critical time for the industry, as retailers face increasing pressure to meet sustainability targets while managing rising operational costs.
“Retailers tend to create a lot of waste,” explained Aimee Weller, the retail operations specialist who founded Seraphel Global. “Our model shows that this waste can actually be a source of financial benefits, such as reduced capital expenditure, rather than an environmental burden for retail businesses.”
Seraphel’s Model is part of the broader ESG and circular economy trends that are having an impact on the way businesses operate. However, as Weller has found, retail and its physical supply chain are often underrepresented in mainstream ESG conversations. “It’s time to bring retail more fully into the ESG dialogue,” Weller added.
“Retail can be more sustainable, which is not only good for business, it’s good for the world.”
Weller is intent on demonstrating how circular approaches can reduce capital expenditure while meeting ESG targets. Her approach is practical and grounded in commercial experience. She advocates for creating reuse and reprocessing pathways for fibreglass, plastics, and composite materials.
