The partnership marks a significant step in Türkiye’s international MICE strategy, connecting the destination directly with IAPCO’s global network of accredited Professional Congress Organisers (PCOs), industry leaders and decision-makers.
As destinations compete globally for high-value international meetings and congresses, collaboration between convention bureaux and IAPCO Accredited PCOs has become increasingly important in shaping successful bids, enhancing participant experience and delivering long-term economic and knowledge legacy.
Reflecting on the partnership, Sissi Lignou, President of IAPCO, said: “Türkiye has demonstrated strong momentum and ambition within the global meetings industry, supported by ongoing investment in infrastructure, accessibility and international engagement.”
“This partnership is a valuable addition to the IAPCO Destination Partner community, and we look forward to strengthening collaboration with TGA and Türkiye’s wider business events ecosystem.”
Dr. Elif Balcı Fisunoğlu, Deputy General Manager of TGA, said: “TGA becoming an IAPCO Destination Partner represents an important milestone in our international growth strategy and reflects the rising power of Türkiye in the global MICE sector. This partnership provides an important opportunity to directly showcase Türkiye’s unique blend of accessibility, world-class infrastructure, hospitality and cultural richness to a global network of event decision-makers. Through closer collaboration with IAPCO and its members, we aim to further strengthen Türkiye’s competitiveness and visibility within the international meetings landscape.”
“This partnership provides an important opportunity to directly showcase Türkiye’s unique blend of accessibility, world-class infrastructure, hospitality and cultural richness to a global network of event decision-makers.”
With state-of-the-art infrastructure, strong international connectivity and a rapidly growing reputation for hosting major congresses and association meetings, Türkiye continues to strengthen its position as a leading global meetings destination.
According to International Congress and Convention Association (ICCA) 2024 data provided by TGA, Istanbul ranked eighth worldwide among cities hosting medical and healthcare congresses, highlighting its strong academic infrastructure and role as a regional knowledge hub.
The partnership will also support greater collaboration across advocacy, sustainability and professional excellence initiatives, reinforcing Türkiye’s role in the continued advancement of the global meetings industry.
As part of its long-term MICE strategy, TGA has launched “MeetingInTürkiye”, a dedicated digital platform under the MeetTürkiye brand. The platform provides international organisers with integrated congress support, destination insights and access to Türkiye’s meeting and event capabilities.
Learn more about IAPCO here.
