Artificial intelligence has rapidly become one of the defining themes of contemporary business discourse. Yet despite the abundance of commentary, predictions and competing narratives, many organisations remain uncertain about its practical value. Beyond the hype surrounding new technologies lies a more pressing question: how is artificial intelligence changing the way associations, professional congress organisers and destinations operate today?
This question will be explored at the ICCA Central Europe Chapter Meeting in Ljubljana, where Alexandre Meyrieux, DES, from K.I.T. Group GmbH, will lead an interactive session titled “Artificial intelligence: cutting through the noise.”
Rather than focusing on speculative futures, the session will examine the realities of AI adoption across the events industry. Drawing on practical experience, participants will discuss how artificial intelligence is influencing daily operations, where it delivers measurable benefits and where expectations continue to outpace results.
For associations, AI presents new opportunities in member engagement, knowledge management and content development. PCOs are increasingly evaluating its potential to streamline processes, support event delivery and enhance communication. Destinations, meanwhile, are exploring applications in marketing, data analysis and visitor engagement. While the use cases differ, the underlying challenge remains the same: identifying meaningful applications that create value without losing sight of the human dimension that underpins successful events and organisations.
Change your perspective
The discussion reflects the broader ambition of the ICCA Central Europe Chapter Meeting, which will take place in Ljubljana under the theme Change Your Perspective. Designed as a forum for dialogue and peer learning, the meeting encourages participants to question established assumptions, exchange experiences and engage with the issues shaping the future of the global meetings industry.
Meyrieux’s session promises precisely this approach: a thoughtful examination of a technology that is already reshaping professional practice, while remaining firmly grounded in the realities of the meetings industry.
The ICCA Central Europe Chapter Meeting will take place in Ljubljana from 6 to 8 September 2026. Early-bird registration is available until 30 June 2026. Discover more here.
