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CONVENTIONLAND

The image is complemented by extraordinary cultural and architectural heritage that is most evident in Klagenfurt. Landscape diversity as well as relationship to the environment are extraordinary and wonderful scenery for organising congresses, conferences and other events. At the same time Carinthia is a crossroads of three cultures which represent an outstanding marketing potential. In the current tourism strategy documents it is clearly written that Carinthia wants to become the third most important destination in Austria with its centre in Klagenfurt. They set themselves a goal that Klagenfurt would become the third most important Austrian meetings industry destination, following Vienna and Salzburg as the first and the second most important meetings destinations.

Conventions and meetings industry is organized in the realm of Association Conventionland Karnten which has been operating since 2007 and brings together over 60 partners in Carinthia. This is a marketing coalition that has been successfully promoting meetings industry offer of Carinthia in the past few years.

DID YOU KNOW?
Legend has it that Klagenfurt was founded after a couple of brave men had slain the abominable “Lindwurm”, a winged dragon, in the moors adjoining the lake, the staple diet of which is said to have been virgins, but which nonetheless did not spurn the fat bull on a chain that the men had mounted on a strong tower.

DESTINATION GRADE

4.12

QUALITY MEETINGS DESTINATION
grade:
5 – excellent meetings destination
4 – quality meetings destination
3 – reccommendable meetings destination
2 – average meetings destination
1 – so so

NATURAL AND CULTURAL FACTORS Grade: 4.49

Klagenfurt builds its meetings offer on sustainable develop- ment. Main types of tourism are based on natural wealth and experiential diversity. Apart from natural wealth it also has rich cultural heritage and the crossroads of three cultures represents a rich marketing potential.

GENERAL AND TRANSPORTATION INFRASTRUCTURE Grade: 4.12

Position at the crossroads of important routes is an important factor in competitiveness of destination. Klagenfurt is an im- portant inter social and European transit region that is easily reachable thanks to modern highways and rail connections. Somewhat poorer are air connections.

TOURIST INFRASTRUCTURE grade: 4.89

Carinthia is one of the most developed tourist destinations in Austria with comprehensive tourist offer. At this time it is leading in the field of sports, active holidays and holidays in pristine nature. This part of the offer is accompanied by numerous health, wellness and spa suppliers.

MEETINGS INFRASTRUCTURE grade: 4.12

Being oriented towards holidaying tourism for years, con- vention infrastructure is somewhat behind compared to competition in Austria. Although Klagenfurt is weakest in this respect the offer is still above average in regional sense. Klagenfurt can be an excellent starting point for incentive programmes near by and in Carinthia.

SUBJECTIVE grade: 4.36

Klagenfurt as centre of Carinthia with its tidiness, safety and ratio between price and quality is one of the best conven- tion destinations in the wider region. Personal experience is pleasant. Image of destination positively affects the result of a congress or an event.

MARKETING BUZZ: 4.29

Mighty Carinthia is very much at home in tourism and knows very well how to serve its marketing side. They have a good ear for meeting industry tourism and Conventionland Karnten is doing a fine job. Compared to the more established Austrian destinations of Vienna, Salzburg and Graz they have to put in a bit more muscle to get themselves on the radar, but a structured marketing approach and a consistent presence on the international market is bringing some good results.

LJUBLJANA INDIVIDUAL GRADES 2016 
DESTINATION MARK:4,12
Natural and cultural factors:4,49

General and transport infrastructure:4,12
Tourist infrastructure:4,89
Meeting infrastructure:4,12
Subjective grade:4,36
Marketing Buzz:4,29
ICCA index:1,09
Numbeo quality of life Index:4,90
Global Peace Index:4,79

BEST INCENTIVE IDEA

The Bike Gourmet tour
Discover the stunning surroundings of Klagenfurt and its culinary delights in an exciting way!

COMPARISION WITH THE REGION

Klagenfurt is a likable and pleasant alpine congress destination that is reminiscent of Gorenjska region in Slovenia in many respects. Not surprisingly, cooperation between regions has been developing lately, however we also note some competitiveness in the field of meetings industry. It is interesting that closeness to the border represents an advantage and an opportunity for majority of meetings industry suppli ers. Key advantage of Klagenfurt is definitely fairy tale like well maintained and pleasant environment and quality offer and professionalism of suppliers. In this respect Carinthia and Klagenfurt are slightly ahead of other destinations in the region. But most important is touristic culture and good cooperation between suppliers that qualitatively round up standard meetings offer.

COOL MEETINGS

austria.info

GERMKNODEL – Dumplings known from ski trip visits called “Germknodel” are not originally speciality of Carinthia, nevertheless I think of them every time I think of Carinthia. Carinthia is otherwise divided into 12 culinary regions each of which has their own typical culinary products

WHO TO CONTACT

Carinthia Convention,
Voelkermarkter Ring 21 – 23 9020
Klagenfurt, Austria

Ms. Patricia Flatschacher,
E: patricia.flatschacher@kaernten.at
T: +43 463 3000 96,
www.convention.kaernten.at

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