In September 2012, the EuroTest consortium of European automobile clubs published the results of a comparison test of European city cards. The test involved 16 cards in 14 different European cities. The Ljubljana Tourist Card achieved an excellent third place.

The Ljubljana Tourist Card placed third behindVienna’s Wien Card andOslo’sOsloPass, which is a great affirmation for the city’s tourist board, Ljubljana Tourism, which manages the card.

The Card’s excellent ranking is particularly due to its covering all the city’s top attractions and its great average discount of 100 percent on all offers. Another major advantage that decisively contributed to the card’s ranking is its highly favourable price. A three-day city card, for example, costs €35.00 (€31.50 if purchased online), and a one-day card as little as €20.70 if purchased online, while savings can amount to over €110.00.

The card also scored well because of its inclusion of free travel on public transport, easy accessibility of information about the card and its offers, and the card’s availability at important sales outlets and on the internet (via the Visit Ljubljana website at www.visitljubljana.com). More information about the comparison test is available at the Euro Test website at www.eurotestmobility.com.

A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.