ADRIA AIRWAYS BECOMING A HYBRID BETWEEN LOW-COST AND NATIONAL CARRIERS
Air accessibility is crucial for the development of congress destinations. In Slovenia, we are monitoring developments with the national airline Adria Airways which is also a long standing partner of Conventa, with great interest. The CEO of Adria Airways told us what they’re planning in the Slovenian airline in 2014:
Q: In what condition is Adria Airways a year after you took over the management?
The aviation industry is a very complex activity. That is why it is a great challenge to lead this company and make a turn inside the company. The company is in a better position than a year ago; we managed to achieve most of the objectives that we set ourselves last year. In 2013, the total number of flights decreased by 7% compared to 2012, but the number of passengers has increased by 4% compared to 2012. Thus, we have increased the occupancy of the aircraft by 6% and reduce costs. Last year we transported 1.026.839 passengers.
Q: What are the short and medium term plans of the company Adria Airways? Adria Airways is to become a hybrid between low-cost and national carriers. Can you reveal more about it?
To a certain extent we will approach to business model of low-cost carriers, therefore we will lower the fares and in this way increase the number of tourist passengers. To these we will offer the lowest possible price and the option to develop travel to their preferences with the purchase of additional billable travel services. Of course, we intend to maintain the segment of business travellers and passengers travelling on connecting flights. We plan to enable a wider range of benefits for business travellers.
Q: What innovations and which new lines can be expected in 2014?
In April we will begin to fly to Prague and Warsaw and connect Ljubljana with direct flights to Tirana and Frankfurt.
Q: You have collaborated with Conventa since very beginning. Has the trade show justified your expectations so far?
I can only praise our cooperation. I always emphasize that the players in tourism have to act together, because this is the only way that we can do the most for the recognition of Slovenia as a tourist destination.