IACCAward Steen Broby

At the annual conference of IACC Europe in Stockholm, Sweden last week, Global President Peter Stewart presented the Global Distinguished Service Award to Steen Broby, Project Manager of the Comwell Group, Denmark. 

IACC established the Global Distinguished Service Award in 2009 to recognise the contributions of one member annually who has made a sustainedcommitment and contribution to IACC and the conference centre industry globally and across chapters.

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Winners of the Global Distinguished Service Award are acknowledged for their role in advancing and improving IACC within their own country andabroad for a minimum of five years. Other contributions include a commitment to educating the industry and members on the value of IACC and to improving the benefits available to those members. Winners of the award are noted for having fostered relationships between the various segments of the industry around the world.

[pullquote] “Steen is known as someone whose word is his commitment, and is a reliable and trusted friend of IACC within Europe and globally.  It is a great pleasure to recognise Steen’s contribution to IACC over many, many years by presenting him with IACC’s Global Distinguished Service Award: said Stewart[/pullquote]

In presenting the award, Peter Stewart acknowledged that Broby’s contributions to IACC date back to 1989 when he became involved as CEO of what is now known as Comwell Klarskovgaard.

Steen has lead the Danish Chapter, the Scandinavian Chapter, and drove the formation and establishment of the first iteration of IACC Europe; he went on to be the driver of the effort to bring together the chapter again in 2010.

Stewart acknowledged that Broby is recognised as a leader on the association’s bylaws and would be “a great poker player as he always has the same smiling face – regardless of the circumstances.”

Steen became the CEO of Comwell Klarskovgaard in 1988, joined IACC Denmark in 1989, and until last year he was regional director for three Comwell conference centres. Alongside his involvement in IACC he was co-founder of the marketing association Danish Conference Centres. Today Steen is project manager in the Comwell Headquarters in Copenhagen.

IACC-Europe Annual Conference 2015

The IACC-Europe annual conference was held in the form of a multi-centre, study-tour style conference in and around the beautiful city of Stockholm, Sweden and its surroundings from October 4-6, 2014.  According to IACC CEO, Mark Cooper,the learning experience at the conference was conducted in a manner that encouraged the delegates to think differently, change their point of view and experience empowered learning.

The format of this year’s conference provided IACC members with a Study Tour experience, with education delivered along the way. Cooper explains “our members told us that they valued experiencing IACC venues highly, so we changed the format of the conference.  Where traditionally just one venue was taken in by delegates, this year, we introduced the study tour and road show concept where delegates experiencedthree IACC conference centres in Sweden over three days.”

Cooper further highlights that this year’s conference to deliver “pockets of learning” in bite-sized chunks as opposed to a day of back-to-back seminars.  The programme effectively provided an environment for members to broaden their mind and share best practice.  The conference presented opportunities to gain new skills and network with peers and leaders in the global conference centre industry and allowed delegates to get inspired alongside like-minded professionals from the expanding global IACC community.