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Best Western is the Biggest Hotel Brand in Germany

Best Western in Ljubljana

Also in 2017, Best Western is the biggest hotel brand in Germany, as measured by both the number of rooms and hotels. That is the result of a ranking by PKF hotelexperts Munich, which was published in June. Best Western defends the lead with 192 hotels and 18,842 rooms followed by Mercure, Ibis and B&B Hotels.

Best Western defends its position as the biggest hotel brand in Germany. This is shown in the yearly hotel ranking by PKF hotelexperts Munich, which was published in the trade magazine Cost & Logis in June 2017. With 192 hotels and 18,842 rooms (as of March 2017) the brand reaches the first place in the ranking of the biggest hotel brands in Germany both in terms of the number of hotels and rooms. On the second and third place, measured by the number of rooms, follow the Accor brand Mercure with 14,669 rooms and Ibis with 11,771 rooms. When looking at the number of hotels, Mercure ranks second with 105 hotels, with 91 hotels B&B Hotels has displaced Ibis (88 hotels) from the third place. The ranking “Germany’s biggest hotel brands” is carried out every year by PKF hotelexperts Munich and published by Cost & Logis. From the listed brands of the PKF analysis around 44 per cent, including Best Western, belong to the midscale segment, around one quarter (25.4 per cent) to the upscale and luxury segment. Overall, the 126 listed brands offer 1,875 hotels and 271,105 rooms.

PKF is by its own account among the world’s major public accounting and consulting organisations and is represented throughout the world, with 25 offices in Germany and around 400 offices in 150 countries. It was one of the first companies to offer consulting services for the hospitality industry about 90 years ago.

A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.