Photo Credit: ICC Sydney

Sitting at the epicentre of the A$3.4 billion, 20-hectare transformation of Darling Harbour, which recorded 26.5 million visitors* in 2017, the dazzling 8,000 seat (9,000 standing) ICC Sydney Theatre opened to the public in December 2016 and has already welcomed 250,000 visitors to 56 live entertainment events.

ICC Sydney CEO, Geoff Donaghy, said ICC Sydney Theatre has built an international reputation for excellence, demonstrating its success as the new home of live entertainment in the heart of Sydney.

“This represents powerful brand exposure opportunities for a naming rights partner to match the venue’s world-class credentials and enhance guest experiences. Already, we are in discussions with a number of high profile Australian and international brands,” he said.

Delivering an enveloping visitor experience, ICC Sydney Theatre features a contemporary design, exceptional facilities and leading technology throughout. The innovative fan-shaped seating bowl brings audiences closer to the stage and provides unobstructed views for all. The Theatre is one of three significant, integrated inner city venues under the banner of ICC Sydney, which also comprises an award-winning convention centre, 35,000sqm of exhibition space, a 5,000sqm open air Event Deck and Australia’s largest purpose-built Grand Ballroom.

Welcoming more than 1.3 million visitors, delegates and attendees to 755 events across the precinct in 2017, ICC Sydney provides a unique platform for a naming rights partner to generate further economic, social and cultural benefits for Sydney’s vibrant community at a time of significant growth and development.

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