Photo credit: Meetings Mean Business

Through-out 2017 and 2018, The Meetings Mean Business Canada Board is set to continue its mission to advocate for the power of face-to-face meetings by travelling across Canada to connect with Business Events Industry Leaders.

Meetings Mean Business Canada, the first coalition to execute the Meeting Mean Business licensing agreement, was formed to advocate on behalf of the Canadian Business Events Industry. The MMB Canada board is actively reaching out to key industry stakeholders across all sectors of the Canadian Business Events Industry to transform the coalition into a proactive, well-funded advocacy movement with strong connections to federal, provincial and municipal governments.

The 2018 MMB Canada Chair, and the SVP Business Development & Industry Partnerships at Freeman Audio Visual Canada, Heidi Welker met with Carrie Cussons President and CEO, Events East Group and the Business Events community in Halifax for a luncheon in the Halifax Convention Centre, to discuss the coalition’s growing importance. A coalition meeting was also held in Fredericton. The 2 hour meeting was hosted by Cathy Pugh, General Manager of the Fredericton Convention Centre.

Speaking about the coalition meetings in Halifax and Fredericton, current chair Heidi Welker said, “It is very clear that Halifax and Fredericton are very passionate about business events and the importance of the economic and social value of face-to-face meetings in their cities.  We look forward to continued engagement towards a proactive advocacy movement.”

Since the coalition relaunched its rebrand from BEICC to MMBC in January 2017. MMB Canada has raised over $100,000 of initial funding and counts 115 industry executive leaders amongst its supporters to date.