Malaysia, through its national bureau, Malaysia Convention & Exhibition Bureau (MyCEB), is leading the legacy advocacy efforts in Southeast Asia to encourage more of its local host associations to plan their meetings and conferences with longer-lasting impacts in mind.
With a focus on six main pillars, namely knowledge sharing, networking, educational outcomes, fundraising and future research capacity, raising awareness and profiling, and showcasing and destination reputation, MyCEB has rolled out several programmes and initiatives to spur legacy planning among its local associations that will be hosting international conferences this year and beyond.
“MyCEB has commissioned the development of case studies with high-impact legacies to accentuate the importance and the benefits beyond tourism of hosting meetings and conferences in Malaysia to the country,” said Ms. Ho Yoke Ping, General Manager, Business Events, MyCEB.
“We have identified several high-profile business events like the 25h World Gas Conference 2014, the ICCA World Congress 2016, and the recently held 9th World Urban Forum 2018, as well as upcoming conferences such as the World Chefs Congress and Expo 2018, the IFLA World Library and Information Congress 2018, the World Cancer Congress 2018 and the International Solid Waste Association World Congress 2018. We will be disseminating these case studies to all our stakeholders for them to better understand that these events are more than just number of delegates and hotel rooms, but also touch the lives of the professional and local communities in Malaysia.”
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