Innovative ROI measurements
From its inception, the organisers of Conventa were aware of the need to ensure effective measurement of its results and added value. Therefore, high standards are continuously introduced, whilst results are measured in real-time using the innovative V-tablet system – the first in the world. Results can be compared throughout the year, thus constant improvements in the event are a reality.
EXHIBITING AT CONVENTA
| ROI CRITERIA | INDICATOR | RESULT | ACTIVITY 2019 |
|---|---|---|---|
| SAVING MONEY | On average an exhibitor gets 15 sales leads | Conventa guarantees 250 hosted buyer contacts worth 3.250 EUR | With stricter criteria for hosted buyers Conventa will generate more profitable contacts |
| SAVING TIME | Time needed for preparation and checking the contacts ( 60 minutes per meeting) | An exhibitor conducts on average 22 meetings and therefore saves 60 hours of precious time | Increasing the number of meetings with additional calendar |
| ALMOST NO ADDITIONAL COST | Little additional costs for attending the show | Exhibitor package includes fully equipped exhibition stand, meals and entrance to networking social events | Upon request Conventa ensures special accommodation prices for exhibitors |
| CHERRY-PICKED BUYERS | Exhibitor survey results show that 14 % of meetings are fruitful | Exhibitor survey results show that 14 % of meetings are fruitful A minimum of 2.5 meetings are successful which means per exhibitor a business worth 54.540 EUR. Strict criteria for meetings planners to be granted hosted buyer status | Strict criteria for meetings planners to be granted hosted buyer status |
| YEAR-ROUND PROMOTION - DIGITAL | Statistics of the web page (monthly) | Views: 9.500 Unique visitors: 7.450 | Integration of exhibitor’s stories on Conventa page and social media channels |
| YEAR-ROUND PROMOTION - DIRECT | Statistics for direct marketing (yearly) | Open rate: 141.000 Unique opened: 55.000 | Integration of exhibitor’s stories in e-marketing campaigns |
| FREE NETWORKING | Cost of Social networking | All social events that bring together exhibitors and hosted buyers are included in the package | VIP entrance pass for additional representative |
| FREE EDUCATION | Cost of Education | Educational programme is free of charge | More tailor-made educational modules extended over three days |
| INTEGRATED MARKETING | Media publications, media partners, Kongres/Conventa TV | In seven years more than 70 media and 140 journalists visited Conventa | Exhibitor promotion through Conventa media partners. On-spot exclusive interviews |
| BUILDING YOUR BRAND THROUGH CONVENTA BRAND | Loyal partners and exhibitors | 98 % of exhibitors return to Conventa | Co-branding with Conventa – extensive promotion |
