conventa_2018

Innovative ROI measurements

From its inception, the organisers of Conventa were aware of the need to ensure effective measurement of its results and added value. Therefore, high standards are continuously introduced, whilst results are measured in real-time using the innovative V-tablet system – the first in the world. Results can be compared throughout the year, thus constant improvements in the event are a reality.

EXHIBITING AT CONVENTA

ROI CRITERIAINDICATORRESULTACTIVITY 2019
SAVING MONEYOn average an exhibitor gets 15 sales leadsConventa guarantees 250 hosted buyer contacts worth 3.250 EURWith stricter criteria for hosted buyers Conventa will generate more profitable contacts
SAVING TIMETime needed for preparation and checking the contacts ( 60 minutes per meeting)An exhibitor conducts on average 22 meetings and therefore saves 60 hours of precious timeIncreasing the number of meetings with additional calendar
ALMOST NO ADDITIONAL COSTLittle additional costs for attending the showExhibitor package includes fully equipped exhibition stand, meals and entrance to networking social eventsUpon request Conventa ensures special accommodation prices for exhibitors
CHERRY-PICKED BUYERSExhibitor survey results show that 14 % of meetings are fruitfulExhibitor survey results show that 14 % of meetings are fruitful A minimum of 2.5 meetings are successful which means per exhibitor a business worth 54.540 EUR. Strict criteria for meetings planners to be granted hosted buyer statusStrict criteria for meetings planners to be granted hosted buyer status
YEAR-ROUND PROMOTION - DIGITALStatistics of the web page (monthly)Views: 9.500
Unique visitors: 7.450
Integration of exhibitor’s stories on Conventa page and social media channels
YEAR-ROUND PROMOTION - DIRECTStatistics for direct marketing (yearly)Open rate: 141.000
Unique opened: 55.000
Integration of exhibitor’s stories in e-marketing campaigns
FREE NETWORKINGCost of Social networkingAll social events that bring together exhibitors and hosted buyers are included in the packageVIP entrance pass for additional representative
FREE EDUCATIONCost of EducationEducational programme is free of chargeMore tailor-made educational modules extended over three days
INTEGRATED MARKETINGMedia publications, media partners, Kongres/Conventa TVIn seven years more than 70 media and 140 journalists visited ConventaExhibitor promotion through Conventa media partners. On-spot exclusive interviews
BUILDING YOUR BRAND THROUGH CONVENTA BRANDLoyal partners and exhibitors98 % of exhibitors return to ConventaCo-branding with Conventa – extensive promotion
SOURCEKONGRES MAGAZINE
A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.