Organiser’s voice: Hana Butković from MPG d.o.o.


Q: Why have you entered the Conventa Best Event Award competition?

For us, MPG d.o.o. as the organizer and Valamar Riviera d.d. as the client, main sponsor and initiator of Poreč Open Air – Festival of Life, the Conventa Best Event Award is a great opportunity to present our project and its benefits on the city of Poreč as a destination to greater public. Being part of the conference where a large number of locally successful projects are to be presented is a great honor as well. Poreč Open Air has already won Capra d’Oro in its first edition, which has driven us to make an extra effort in promoting the festival in the region. It is important for us to provide content in order to attract visitors from neighboring countries that would like to experience something new and unique.

Q: What does it mean to you that your event has been selected among the finalists for the Conventa Best Event Award?

We are very happy and proud to have entered among the top 5 in the B2C category for the Conventa Best Event Award. It once again provides evidence that we have successfully set up Poreč Open Air festival the previous 3 years and that the vocation has recognized its aim and benefit for the local community and all visitors in Poreč. Awards are always appreciated as they show you the direction that needs to be taken and create a greater motivation for further actions. We are looking forward to presenting the project among the other Conventa Crossover 2018 participants.

Q: What is your secret recipe for a successful and effective event?

When organizing the event, you have to have a solid organizational pool, people who are dedicated, energetic and creative in order to develop all the necessary festival elements – visual identity, festival promotional material, press releases and all other festival related material. The secret for a successful event lies in having a strong and successful collaboration with suppliers, clients and all other parties involved in the project. Everything runs smoothly when you are a true team – working together, constant communication and openness to sharing ideas. Only when you move boundaries and comfort zones you become more productive and create a new perspective. People relations are always the key.

Q: If you had unlimited resources and a client who would say ‘yes’ to everything, what kind of event would you have organised?

Definitely organizing an event like MTV Video Music Awards would be something special as it’s among the top events in the world. It would be an organizational and execution challenge, due to a huge number of requests the agency needs to produce in a short period of time. MPG d.o.o. as the agency has always been directed towards music and one of the experiences is hosting Ultra Europe in Split, the biggest European EDM festival.

Basic Event Information

Date: 1.7. – 15.9.
Location: Poreč – streets and squares, old town core and Sveti Nikola Island
Organizer: MPG d.o.o.
Client: Valamar Riviera d.d.
Event type: Cultural/gastronomical event


Poreč Open Air – Festival Of Life