Society for Incentive Travel Excellence (SITE) continues its webinar programme on Friday next, 26 June, 10am Chicago | 4pm London | 11pm Singapore with a conversation between SITE’s Chief Marketing Officer, Pádraic Gilligan, CIS, CITP and Dr Rick Garlick, Vice President, Strategy Consultant at Magid. Reviewing a raft of recent research on the impact of Coronavirus on our industry, the conversation will focus on lessons and outcomes, asking how incentive travel professionals can adapt to the new normal.
Dr. Garlick leads the research efforts for the Incentive Research Foundation’s signature studies and has a history working with SITE, MPI, and HSMAI in various research and consulting roles. He expresses his enthusiasm to share this new research.
“I’m excited to discuss this new data with SITE. It’s been fascinating to track changing travel attitudes throughout this pandemic and it’s hugely insightful. We have a lot of benchmarking data on brand trust and how health and safety protocols may impact the incentive travel experience. It’s fascinating food for thought and will raise some key points and questions for incentive travel planners moving forward.” Dr. Rick Garlick, Vice President Strategy Consultant, Magid.