What kind of destinations will attract meeting planners after the COVID-19 crisis?
What will be the deciding factor for meeting planners choosing an event venue, where will they find information, what kind of marketing will prevail and which trends will shape our industry in the future? These are some of the questions that we answered in the 4th instalment of Kongres Magazine’s coronavirus surveys. Together with the information collected from previous and ongoing surveys, we will be publishing an in-depth guide to exiting the coronavirus crisis.
Trust in Convention Bureaus as a source of information has increased among meeting planners. A completely new sales channel has developed, and destinations will have to adapt to it with personalised, non-generic marketing. 645 respondents completed our survey and the full report is available in the attachment below: