Safety and hygiene become competitive factors and as a country with a reputation for being clean and safe, Switzerland has good assets. A recent evaluation by The Deep Knowledge Group (DKG) ranked Switzerland in the number one position as the safest country in the world right now for COVID-19. According to its analysis, in large part due to a continuing decline in its rate of infection spread and mortality and key factors that put it in a better position to maintain a healthy post-pandemic economy, Switzerland is heading the list of 100 countries.

The ranking, published last week, takes into account factors such as monitoring and detection capacity, quarantine and government efficiency, healthcare and emergency readiness. Deep Knowledge Group is a consortium of companies and nonprofits owned by Deep Knowledge Ventures.

“At a time where good news are hard to come by, we are delighted that Switzerland was named the safest country in the world for Covid-19 in a regional safety assessment by the Deep Knowledge Group (DKG). This followed hot on the trot of the news that Swiss tourist attractions such as mountain railways, lake cruises and campsites could reopen for business on June 6th. It’s fantastic to see our destinations to prepare to welcome guests from Europe and we can’t wait until transatlantic travel will resume too”, said Claudio Zemp, Director Switzerland Tourism Americas.


To strengthen the confidence of guests in Switzerland as a safe and clean travel destination, the tourism industry associations have created a “Clean & Safe” label. This campaign was initiated by Switzerland Tourism (ST) as part of its “Recovery Plan” for tourism in Switzerland. When visiting tourism establishments and infrastructures, the label shows guests that the latter have made a conscious commitment to comply with protection plans. The campaign includes a new label and the information, which provides an overview of all industry-specific protection concepts.

In its transitional phase – from lockdown to gradual relaxation of its rules, Switzerland is slowly returning to normality. Since 6 June, further businesses and institutions have been able to reopen and events for up to 300 people have been allowed to take place. While the opening of the borders with all countries in the European Union and European Economic Area is scheduled for June 15, the border opening for non-Schengen countries will be communicated in the upcoming weeks by the Swiss government.