Photo Credit: Messe Frankfurt

Hypermotion, which would have been Messe Frankfurt’s first hybrid event at the Frankfurt exhibition grounds from 10 to 12 November, will be purely digital due to the rapidly increasing number of infections.

The community can look forward to numerous online sessions and talks in multiple conferences, and they will be able to follow it all from their laptop, tablet or smartphone at home or at work. In addition, some 50 companies, sponsors, start-ups and universities from the fields of smart logistics, supply chains and future mobility will be presenting their products and solutions – including live in the form of pitches and presentations.

Live streams, video chats, speed networking and AI-supported matchmaking will stimulate dialogue amongst participants. Furthermore, participating companies will be presenting additional content in their company profiles.

Detlef Braun

Member of the Executive Board of Messe Frankfurt

Detlef Braun, Member of the Executive Board of Messe Frankfurt: “We did everything possible to ensure that a hybrid event featuring a conference programme and exhibition could take place, developing an extensive protection and hygiene concept.” The trade fair remained in talks with the Frankfurt health authority until today about the possibility of conducting rapid tests for all participants.”

“In the end, the authorities and Messe Frankfurt came up against organisational limits. Coupled with rising infection rates exceeding 11,000 cases a day and new measures announced by Germany’s federal and state governments, there was simply no way to avoid cancelling the event – or at least the onsite part of the event,” said Braun.

Photo Credit: Messe Frankfurt

Messe Frankfurt is inviting people to visit the digital event free of charge. All the presentations, sessions and start-up pitches will be available as videos on demand until 10 December, as will the opportunity to use the intelligent matchmaking tool to make new business contacts.

One highlight on the first day: An interview by journalist and author Mirko Drotschmann with Edward Snowden on the topic of ‘Data protection in mobility and logistics after the coronavirus – what comes next for infrastructure in terms of data protection?’

Drotschmann has taken a close look at the content of the upcoming Hypermotion. Using animations and examples from everyday life, he explains in his own way the core themes of digitisation, decarbonisation and disruption.