“Live” experiences remain irreplaceable but the digital course supports business development
Ecomondo and Key Energy digital edition 2020 also confirmed the success of the bilingual technological platform planned and designed by IEG – Italian Exhibition Group, a course already undertaken at the end of 2019 and which the world scenario, conditioned by the Coronavirus, accelerated in a format able to exploit professional networking by “users” from all over the world.
IEG digital manager Simone Zaccherini explains, “We used three launching pads for the platform: one for visitors, who navigated among the expos’ contents, facilitated by personalized suggestions that the project’s artificial intelligence contributed to preparing; a second for exhibitors, providing them with the opportunity of being identified by interlocutors who were potentially the most suited to receiving their commercial proposals in multimedia form; the third completely orientated towards cutting edge innovation, with a journey into the future of green technology. The result was 400 companies active out of the 735 involved; 21,000 users active between the 3rd and the 15th November; 33,897 participants in the 140 events on the program, able to be followed live and later on-demand.”
Profiling supply and demand enabled to explore all the potentially interesting proposals online, schedule An agenda of meetings, hold reserved chats and video chats to discuss the contents in-depth, as well as limiting one’s digital visit to selected product clusters.