Photo Credit: SFME

Over 47,000 spectators following live streaming on YouTube, 309 contestants competing from 43 nations. These are the successful figures of the Dubai Muscle Classic, held this month (February), the largest bodybuilding competition ever organized in the Arab Emirates, organized for the first time by HBG Events, company of Italian Exhibition Group (IEG), in partnership with the Dubai Sports Council and Emirates Bodybuilding Federation (EBBF).

It is estimated that in the countries of the Cooperation Council for the Arab States of the Gulf (GCC) the health & fitness sector is worth approximately 1.4 billion dollars and in the United Arab Emirates alone the market will reach a compound annual growth rate of 9% between 2018 and 2022. The growth of the fitness sector in all the GCC, as well as IEG’s expertise in the industry, has led the expansion of the Group in the Arab Emirates with last year’s acquisition of the Emirati company HBG Events.

Corrado Peraboni


For Corrado Peraboni, CEO of IEG, “This was an excellent debut, based on the expertise of our company, which is a leader in the organization of expo events in the Wellness, Sport & Leisure sector. In sync with our strategy of geo-cloning our events, the success of Rimini Wellness will contribute even more to boosting the Dubai Muscle Show, from 28th to 30th October 2021, being held simultaneously with the World Expo. The recent acquisition of the most important fitness and wellness expo event in the Middle East will make the Rimini edition even more international through time.”

Photo Credit: IEG Group

The two days of Dubai Muscle Classic, promoted by ProSupps and ProTan, featured male and female contestant competing in the various specialities, concluding with the “Men’s Classic Physique”, “Muscular Physique” and “Bodybuilding” categories and the award of the title of Dubai Muscle Classic champion. The huge event was staged in complete safety, in total compliance with all the health protocols regarding the health and hygiene precautions and measures foreseen on-site to fight Covid-19, such as negative swab tests in order to take part in the competition.