It is estimated that in the countries of the Cooperation Council for the Arab States of the Gulf (GCC) the health & fitness sector is worth approximately 1.4 billion dollars and in the United Arab Emirates alone the market will reach a compound annual growth rate of 9% between 2018 and 2022. The growth of the fitness sector in all the GCC, as well as IEG’s expertise in the industry, has led the expansion of the Group in the Arab Emirates with last year’s acquisition of the Emirati company HBG Events.
The two days of Dubai Muscle Classic, promoted by ProSupps and ProTan, featured male and female contestant competing in the various specialities, concluding with the “Men’s Classic Physique”, “Muscular Physique” and “Bodybuilding” categories and the award of the title of Dubai Muscle Classic champion. The huge event was staged in complete safety, in total compliance with all the health protocols regarding the health and hygiene precautions and measures foreseen on-site to fight Covid-19, such as negative swab tests in order to take part in the competition.