After a year of tectonic changes, events are being reimagined. When Hopin was started in mid-2019, their ambition was to create a new way for people to come together around shared experiences.
Some months later, they launched their first product—a virtual event platform. It was premised on the simple yet audacious idea that people should be able to take part in the conversations and communities they care most about—irrespective of physical distance.
Starved of physical contact by last year’s pandemic, people around the world sought new ways to gather and connect. One crucial way they did that was through solutions like the Hopin event platform. For the first time, we all experienced the power of online events—particularly their ability to bring together vast, global audiences.
The event platform emerged as the favoured solution for event organizers, and Hopin became synonymous with virtual events. To that end, Hopin is pleased to announce the acquisition of Boomset, the premier global provider of onsite event services.
All-in-one event management platform
As the world re-opens, in-person events will return, hybrid events will emerge, and virtual events will remain. Hopin’s goal is to empower event managers to succeed with any event format. With the acquisition of Boomset, Hopin will expand their event product offering, providing essential onsite event management tools, such as:
- Badges, self-service kiosks, and QR code check-in
- Access to innovative technology like tracking management with RFID/UHF/NFC and cashless payments
- Data insights that include check-in/check-out, session attendance, lead retrieval, and event demographics
Under the leadership of Kerem Baran, Boomset has built a suite of easy-to-use tools that support outstanding attendee experience. Working with the Boomset team, Hopin will carry that work forward for their customers. Looking ahead, more than half of event organizers plan to host hybrid events in 2021 and beyond, according to Hopin data. Hybrid events offer the best of both worlds—the advantages of in-person and online events.
With new onsite tools, Hopin customers will now be able to realize the full potential of hybrid events—by integrating onsite and online event management. This includes the ability to centralize audience analytics. Hopin’s acquisition of Boomset represents the evolution of their event product from virtual event software into a full-fledged event management platform.
Along with onsite services, the pillars of this platform are the virtual events product or Virtual Venue; live video production, or Studio; and event marketing tools, such as Canvas and Registration. Hopin Events will be the single, integrated platform that ties all of these together.
Over the last two years, Hopin has helped make possible immersive and interactive virtual event experiences for millions of people Today, they are bringing that same commitment to hybrid and in-person events—and erasing the line between online and offline engagement to acknowledge the new, more flexible normal in the events industry.
Shared experiences may take many forms—but our work, our constant aim will be to make these most powerful moments as accessible as possible for all.
Find out more at Hopin.