Adopting the citizen-first concept
Cities across the world, Greg explained, are now orientating themselves to become more citizen-centred, reclaiming road space for cyclists and pedestrians and developing multi-hub ‘city centres’ where facilities are within a 15-minute walk.
He argued that it’s more vital than ever for business events to align with this citizen-first concept by better serving local communities. Clark’s suggestions included prioritising local suppliers in the procurement process and reflecting local priorities in event content.
IMEX’s Virtual Advocacy Discussion brought together 50 people from CVBs at city and country level, convention centres and industry associations. The subject could not have been more topical: how best to communicate the value of business events to destinations and their citizens, and what are the most important steps for the business events industry to take post-pandemic?
Sharing the CVB perspective
Breakout discussions centred on the response of policymakers to the challenges faced by the business events sector. A panel discussion comprising Kit Lykketoft, Director of Convention at the Copenhagen Convention Bureau; Kadri Karu, Managing Director at the Estonian Convention Bureau and Edward Koh, Executive Director of Singapore Tourism Board, providing insights into how the pandemic has shifted perceptions of business events among citizens and policymakers. The panel discussed how citizens’ concerns about the lack of visitors to their cities have resonated with policymakers and how the rapid switch to digital events has shown the adaptability of the sector.
Kai Hattendorf, CEO of UFI; Geneviève Leclerc, Co-Founder and CEO of #MEET4IMPACT; Rod Cameron, Executive Director of JMIC; Martin Sirk, Owner of Sirk Serendipity and Jane Cunningham, Managing Director of Cunningham Consulting led other breakout panel discussions. These covered, among other topics, the need for industry re-invention to avoid being perceived as a segment of the visitor economy, building partnerships at the local and regional levels, and the importance of hard data and performance comparisons with other destinations to drive government response.
Dr Edward Koh, Executive Director, Conventions, Meetings & Incentive Travel at Singapore Tourism Board, comments: “In this challenging period, Singapore has focused its efforts to resume business events in a safe and sustainable manner. This is demonstrated through initiatives such as the Safe Business Events framework and MICE Events Industry Resilience Roadmap, which guide the MICE industry in implementing safety protocols for meeting venues and events. We will continue to work closely with our industry partners to strengthen Singapore’s reputation as an ideal and trusted business events destination for all.”
Kadri Karu, Managing Director of Estonian Convention Bureau, adds: “To make an impact in the world as a global industry we need to cooperate and speak with one voice. Sharing Estonian experiences and hearing the stories of other destinations were so valuable as this kind of information offers great tools to support each other’s policy-making efforts worldwide. The IMEX Policy Forum is such an important platform uniting our industry advocacy initiatives!“
Kit Lykketoft, Convention Director of Copenhagen Convention Bureau, says: “We put huge efforts into bridging the harsh reality of our business events sector with the political system and into ensuring that it is aligned with the future strategy of the destination. We stress the many advantages of matching events and destinations to maximise value and underline that business events are much more than ‘just’ jobs and room nights, but also key players in knowledge creation as well as network and innovation economies. Our Copenhagen Legacy Lab initiative and our recently launched digital Copenhagen Sustainability Guide are two examples of how we work with creating a legacy and long-lasting impacts for business events and local citizens alike. We’re using this new reality as a driver for new thoughts, to embrace change and expose the broader added value to society of business events – all while ensuring that the ‘basic’ hygiene factors like good infrastructure, IT, accessibility, health and safety, sustainability are in place.”
The full report from IMEX’s Virtual Advocacy Discussion is available below.