barcelona_spain
Photo Credit: Canva/Pexels

THE MEDITERRANEAN BREVIARY

COMPARISON WITH THE REGION

Spain’s second-largest city has become an annual stop on the congress pilgrimage to IBTM World. Its extroversion and trendy city architecture and design, in combination with a healthy dose of Mediterranean casualness, are all worthy of serious praise and admiration. Barcelona is a city that comes alive in the evening when it becomes a paradise for lovers of cuisine, cool taverns, and cultural icons. Barcelona’s list-topping luxury and designer hotels and a nearly perfect congress infrastructure have positioned the city at the very peak of Europe’s congress industry. Although it is battling it’s current “OMG, there is so many tourists!” syndrome, we believe it will soon evolve into a city where the congress industry becomes part of the positive transformation of an otherwise overcrowded destination.

fira_de_barcelona
Photo Credit: Fira de Barcelona

MTLG INDEX / 2021 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 26,642
  • The number of 4* and 5* category hotels: 223
  • Banquet hall maximum capacity: 8,096
  • The largest hall in the city (in m2): 43,000 m2
  • Destination population: 1,636,762
  • Maximum hall capacity in theatre style: 14,288
  • Number of studios for digital and hybrid events 15
  • Average internet speed when organising event 33 Mbps

DESTINATION INDICATORS 2021

ICCA Index – worldwide ranking – numbers of meetings4 / 4.99
ACI Airport Connectivity Index*11.221 / 5.00
Numbeo Quality of Life Index**169,68 / 3.43
Numbeo Safety Index***55,41 / 3.06
Nomad List Overall Score4.07
Digital communication index72 / 3.60
Alexa ranking of website25 / 1.25

 

READ MORE ABOUT THE MEETING EXPERIENCE INDEX: https://kongres-magazine.eu/mtlg-meetologues-of-new-europe/


 

*ACI Europe Airport Connectivity (higher is better) is based on the SEO NetScan connectivity model, which measures airport connectivity in a more comprehensive way. It measures the number and quality of direct/non-stop connections as well as indirect connections via other airports. The NetScan model brings the most relevant connection components of every single market (frequency, travel time, connecting time) together into a single indicator: the Airport Connectivity Index. Find out more at www.aci-europe.org.

**NUMBEO Quality of Life Index (higher is better) is an estimation of overall quality of life by using empirical formula which takes into account purchasing power index (higher is better), pollution index (lower is better), house price to income ratio (lower is better), cost of living index (lower is better), safety index (higher is better), health care index (higher is better), traffic commute time index (lower is better) and climate index (higher is better). Find out more at www.numbeo.com.

***NUMBEO Safety Index (higher is better) is an estimation of the overall level of safety in a given city or a country. Find out more at www.numbeo.com.

MTLG CATEGORY

XL MEETING DESTINATION

Destinations that can host more than 2000 attendees.

OVERALL PERFORMANCE

BARCELONA INDIVIDUAL GRADES 2021 
Natural and cultural factors4.91
General and transport infrastructure4.87
Tourist infrastructure5.00
Meeting infrastructure4.99
Subjective grade4.86
Marketing Buzz4.96
ICCA index - worldwide ranking4.99
Numbeo Quality of life Index3.43
Numbeo Safety Index3.06
ACI Airport Connectivity Index5.00
Nomad List Overall Score4.07
FINAL GRADE4.61
5 YEARS RESULTS20172018201920202021
FINAL GRADE4.584.534.564.604.61

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