florence_italy
Photo Credit: AIM Group

OPEN-AIR MUSEUM

COMPARISON WITH THE REGION

An exhilarating city with a dramatic history which has been carried on with new energy: the one that comes from the awareness of being a European centre that develops its entrepreneurial potential under the eyes of the world. It’s an open-air museum, able to offer a different and fascinating show in every season. The historic centre of Florence, which is very close to the congress venues, is a stage, surrounded by the Renaissance architecture of noble palaces, squares and churches.

florence_italy
Photo Credit: Canva/Pexels

MTLG INDEX / 2021 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 11,074
  • The number of 4* and 5* category hotels: 164
  • Banquet hall maximum capacity: 2,200
  • The largest hall in the city (in m2): 11,300 m2
  • Destination population: 382,258
  • Maximum hall capacity in theatre style: 3,500
  • Number of studios for digital and hybrid events NA
  • Average internet speed when organising event 19 Mbps
florence
Photo credits: Florence Convention & Visitors Bureau

DESTINATION INDICATORS 2021

ICCA Index – worldwide ranking – numbers of meetings88 / 3.92
ACI Airport Connectivity Index*2.256 / 3.71
Numbeo Quality of Life Index**162,87 / 3.28
Numbeo Safety Index***65,01 / 3.58
Nomad List Overall Score3.21
Digital communication indexNA
Alexa ranking of websiteNA

 

READ MORE ABOUT THE MEETING EXPERIENCE INDEX: https://kongres-magazine.eu/mtlg-meetologues-of-new-europe/


 

*ACI Europe Airport Connectivity (higher is better) is based on the SEO NetScan connectivity model, which measures airport connectivity in a more comprehensive way. It measures the number and quality of direct/non-stop connections as well as indirect connections via other airports. The NetScan model brings the most relevant connection components of every single market (frequency, travel time, connecting time) together into a single indicator: the Airport Connectivity Index. Find out more at www.aci-europe.org.

**NUMBEO Quality of Life Index (higher is better) is an estimation of overall quality of life by using empirical formula which takes into account purchasing power index (higher is better), pollution index (lower is better), house price to income ratio (lower is better), cost of living index (lower is better), safety index (higher is better), health care index (higher is better), traffic commute time index (lower is better) and climate index (higher is better). Find out more at www.numbeo.com.

***NUMBEO Safety Index (higher is better) is an estimation of the overall level of safety in a given city or a country. Find out more at www.numbeo.com.

MTLG CATEGORY

XL MEETING DESTINATION

Destinations that can host more than 2000 attendees.

OVERALL PERFORMANCE

FLORENCE INDIVIDUAL GRADES 2021 
Natural and cultural factors4.88
General and transport infrastructure4.86
Tourist infrastructure4.96
Meeting infrastructure4.96
Subjective grade4.89
Marketing Buzz4.93
ICCA index - worldwide ranking3.92
Numbeo Quality of life Index3.28
Numbeo Safety Index3.58
ACI Airport Connectivity Index3.71
Nomad List Overall Score3.21
FINAL GRADE4.40
5 YEARS RESULTS20172018201920202021
FINAL GRADENANANA4.404.40

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