glasgow_scotland
Photo Credit: Glasgow Convention Bureau

PEOPLE MAKE MEETINGS

COMPARISON WITH THE REGION

Glasgow has realised an urban transformation and has become the congress city in which people want to organise events. This is supported by excellent infrastructure and the connectivity of all players. In the field of infrastructure, the King is the Scottish Event Campus. It is an events hub that can’t be compared to any other venue in Europe, as it combines a comprehensive range of hotels, special venues, and excellent accessibility. It is not surprising that on the ICCA scale last year, if we look at the number of participants, Glasgow surpassed destinations such as New York, Munich, Washington, Dublin, and Beijing. Looking at the number of events, Glasgow is even ahead of cities such as Melbourne, Geneva, Chicago, Florence, Cape Town and Los Angeles (of 400 cities, Glasgow was ranked in 28th place in 2015). Within the UK, only London has surpassed Glasgow. Destinations in the region of New Europe can learn a lot from Glasgow, especially on how to get congress tourism among the sectors, which can transform the city and provide a breakthrough in development.

glasgow_scotland
Photo Credit: Glasgow Convention Bureau

MTLG INDEX / 2021 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 8,100
  • The number of 4* and 5* category hotels: 95
  • Banquet hall maximum capacity: 1,000
  • The largest hall in the city (in m2): 10,965 m2
  • Destination population: 660,000
  • Maximum hall capacity in theatre style: 11,000
  • Number of studios for digital and hybrid events 1
  • Average internet speed when organising event 26 Mbps
glasgow_scotland

DESTINATION INDICATORS 2021

ICCA Index – worldwide ranking – numbers of meetings41 / 4.50
ACI Airport Connectivity Index*2.424 / 3.79
Numbeo Quality of Life Index**174,79 / 3.51
Numbeo Safety Index***64,99 / 3.57
Nomad List Overall Score3.50
Digital communication index41 / 2.11
Alexa ranking of website25 / 1.25

 

READ MORE ABOUT THE MEETING EXPERIENCE INDEX: https://kongres-magazine.eu/mtlg-meetologues-of-new-europe/


 

*ACI Europe Airport Connectivity (higher is better) is based on the SEO NetScan connectivity model, which measures airport connectivity in a more comprehensive way. It measures the number and quality of direct/non-stop connections as well as indirect connections via other airports. The NetScan model brings the most relevant connection components of every single market (frequency, travel time, connecting time) together into a single indicator: the Airport Connectivity Index. Find out more at www.aci-europe.org.

**NUMBEO Quality of Life Index (higher is better) is an estimation of overall quality of life by using empirical formula which takes into account purchasing power index (higher is better), pollution index (lower is better), house price to income ratio (lower is better), cost of living index (lower is better), safety index (higher is better), health care index (higher is better), traffic commute time index (lower is better) and climate index (higher is better). Find out more at www.numbeo.com.

***NUMBEO Safety Index (higher is better) is an estimation of the overall level of safety in a given city or a country. Find out more at www.numbeo.com.

MTLG CATEGORY

XL MEETING DESTINATION

Destinations that can host more than 2000 attendees.

OVERALL PERFORMANCE

GLASGOW INDIVIDUAL GRADES 2021
Natural and cultural factors4.78
General and transport infrastructure4.85
Tourist infrastructure4.86
Meeting infrastructure4.98
Subjective grade4.90
Marketing Buzz5.00
ICCA index - worldwide ranking4.50
Numbeo Quality of life Index3.51
Numbeo Safety Index3.57
ACI Airport Connectivity Index3.79
Nomad List Overall Score4.50
FINAL GRADE4.47
5 YEARS RESULTS20172018201920202021
FINAL GRADE4.404.454.424.414.47

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