sofia_bulgaria
Photo Credit: Canva/Pixabay

HIDDEN CHARM

COMPARISON WITH THE REGION

Sofia is a typical transition convention destination, which needs some more quality of services and a connection of the meetings industry with creative industries. As a destination to discover Bulgaria Sofia has a lot to offer, yet it will have to internationalize its meetings industry and strengthen marketing. The biggest opportunity is in the added value of the destination unknown to the rest of congress Europe. Sofia needs to get rid of the image of a cheap congress destination of lesser quality and become an internationally recognized congress brand. Sofia is a congress sleeping beauty caught between east and west.

sofia_bulgaria
Photo Credit: Bulgarian Convention Bureau

MTLG INDEX / 2021 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 5,500
  • The number of 4* and 5* category hotels: 10
  • Banquet hall maximum capacity: 1,500
  • The largest hall in the city (in m2): 9,000 m2
  • Destination population: 1,260,120
  • Maximum hall capacity in theatre style: 3,380
  • Number of studios for digital and hybrid events NA
  • Average internet speed when organising event 30 Mbps
sofia_bulgaria

DESTINATION INDICATORS 2021

ICCA Index – worldwide ranking – numbers of meetings88 / 3.92
ACI Airport Connectivity Index*2.289 / 3.71
Numbeo Quality of Life Index**121,88 / 2.47
Numbeo Safety Index***57,81 / 3.18
Nomad List Overall Score3.88
Digital communication indexNA
Alexa ranking of websiteNA

 

READ MORE ABOUT THE MEETING EXPERIENCE INDEX: https://kongres-magazine.eu/mtlg-meetologues-of-new-europe/

 

*ACI Europe Airport Connectivity (higher is better) is based on the SEO NetScan connectivity model, which measures airport connectivity in a more comprehensive way. It measures the number and quality of direct/non-stop connections as well as indirect connections via other airports. The NetScan model brings the most relevant connection components of every single market (frequency, travel time, connecting time) together into a single indicator: the Airport Connectivity Index. Find out more at www.aci-europe.org.

**NUMBEO Quality of Life Index (higher is better) is an estimation of overall quality of life by using empirical formula which takes into account purchasing power index (higher is better), pollution index (lower is better), house price to income ratio (lower is better), cost of living index (lower is better), safety index (higher is better), health care index (higher is better), traffic commute time index (lower is better) and climate index (higher is better). Find out more at www.numbeo.com.

***NUMBEO Safety Index (higher is better) is an estimation of the overall level of safety in a given city or a country. Find out more at www.numbeo.com.

MTLG CATEGORY

XL – MEETING DESTINATION

Destinations that can host more than 2000 attendees.

OVERALL PERFORMANCE

SOFIA INDIVIDUAL GRADES 2021
Natural and cultural factors4.61
General and transport infrastructure4.65
Tourist infrastructure4.82
Meeting infrastructure4.85
Subjective grade4.73
Marketing Buzz4.24
ICCA index - worldwide ranking3.92
Numbeo Quality of life Index2.47
Numbeo Safety Index3.18
ACI Airport Connectivity Index3.71
Nomad List Overall Score3.88
FINAL GRADE4.12
5 YEARS RESULTS20172018201920202021
FINAL GRADE3.794.873.974.104.12

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