thessaloniki_greece
Photo Credit: Thessaloniki Convention Bureau

FRESH TALENT

COMPARISON WITH THE REGION

Thessaloniki is the second-largest Greek city, located in the North of the country on the Thermaic Gulf. Many consider it as the capital of Greek cuisine, which is a guarantee for an enjoyable time at your event. Most of Thessaloniki’s big events take place at the Thessaloniki International Exhibition & Congress Centre, at the heart of the congress offer. The city’s hotel offer is also diverse and perfect for smaller corporate events. The entire congress offer is connected by the proactive Convention Bureau, which despite a limited budget has been maintaining a stable position on the ICCA scale, with 18 international congresses annually. Last year they hit a record number of 28 congresses, a perfect example of how Thessaloniki is gaining new momentum.

thessaloniki_greece
Photo Credit: Thessaloniki Convention Bureau

MTLG INDEX / 2021 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 3,966
  • The number of 4* and 5* category hotels: 42
  • Banquet hall maximum capacity: 4,000
  • The largest hall in the city (in m2): 6,000 m2
  • Destination population: 1,104,690
  • Maximum hall capacity in theatre style: 5,000
  • Number of studios for digital and hybrid events 10
  • Average internet speed when organising event 24 Mbps

DESTINATION INDICATORS 2021

ICCA Index – worldwide ranking – numbers of meetings70 / 4.15
ACI Airport Connectivity Index*1.502 / 3.33
Numbeo Quality of Life Index**150.03 / 3.02
Numbeo Safety Index***73.95 / 4.06
Nomad List Overall Score3.22
Digital communication index35 / 1.69
Alexa ranking of website25 / 1.25

 

READ MORE ABOUT THE MEETING EXPERIENCE INDEX: https://kongres-magazine.eu/mtlg-meetologues-of-new-europe/


 

*ACI Europe Airport Connectivity (higher is better) is based on the SEO NetScan connectivity model, which measures airport connectivity in a more comprehensive way. It measures the number and quality of direct/non-stop connections as well as indirect connections via other airports. The NetScan model brings the most relevant connection components of every single market (frequency, travel time, connecting time) together into a single indicator: the Airport Connectivity Index. Find out more at www.aci-europe.org.

**NUMBEO Quality of Life Index (higher is better) is an estimation of overall quality of life by using empirical formula which takes into account purchasing power index (higher is better), pollution index (lower is better), house price to income ratio (lower is better), cost of living index (lower is better), safety index (higher is better), health care index (higher is better), traffic commute time index (lower is better) and climate index (higher is better). Find out more at www.numbeo.com.

***NUMBEO Safety Index (higher is better) is an estimation of the overall level of safety in a given city or a country. Find out more at www.numbeo.com.

MTLG CATEGORY

L MEETING DESTINATION

Destinations that can host up to 2000 attendees.

OVERALL PERFORMANCE

THESSALONIKI INDIVIDUAL GRADES 2021 
Natural and cultural factors4.96
General and transport infrastructure4.72
Tourist infrastructure4.98
Meeting infrastructure4.98
Subjective grade4.89
Marketing Buzz4.86
ICCA index - worldwide ranking4.15
Numbeo Quality of life Index3.02
Numbeo Safety Index4.06
ACI Airport Connectivity Index3.33
Nomad List Overall Score3.22
FINAL GRADE4.40
5 YEARS RESULTS20172018201920202021
FINAL GRADE4.103.714.264.324.40

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