The UK meetings and events industry came out to International Confex, 1-2 September at ExCeL London, offering a creative display and demonstration of the industry’s resilience. Five theatres on the show floor delivered packed education sessions and friends, old and new, got busy networking and re-acquainting themselves with innovation and new products.
For 39 years, International Confex has been where the events industry comes together. International Confex set to take place in March next year will play a pivotal role in the industry recovery and growth.
A DEMONSTRATION OF THE INDUSTRY'S RESILIENCE
During last week’s International Confex 21 in London, the show’s Brand Experience Theatre hosted a discussion under the title ‘Why protect your intangible asset?’. The debate was led by Mark Ford, director of Whitespace XPO and WE Create at Whitespace Group, and explored how for most businesses the most intangible asset is a positive brand identity.
Ford suggested that intangible assets have become the key part of the contemporary economy with reference to a study by Visual Capitalist, an online data publishing site focused on markets, technology, energy and the global economy. The study stated that the percentage of intangible assets making up the S&P 500’s total assets increased from 17% in 1975 to 90% in 2020. This is especially important as the overall value of these assets increased from US$122bn to $21.03tn over the same period.
During a roundtable, select speakers talked about the big question: “How could an £84bn industry be overlooked in the pandemic?”
IT ALL STARTED WITH AN EVENT
Many of the world’s greatest discoveries were founded at an event. It’s those serendipitous moments that make events unrivalled. Whether it’s a product launch, political protest, a medical conference, a meeting of world leaders, or a chance encounter, events have fundamentally changed the world. International Confex 2022 is where our industry has come together for 39 years and next year will be where the future of the industry accelerates forward.