ENDING A CHALLENGING 2021 ON A POSITIVE NOTE
Malaysia’s premier purpose-built venue, the Kuala Lumpur Convention Centre (the Centre) ends a challenging 2021 on a positive note having successfully hosted over 300 national and regional business events, with more than 60% held in the last quarter of the year, following the industry reopening in October. In total, 94% were small and large meetings and functions, 3% exhibitions and 3% conventions.
In 2021, the Centre was also recognised as “Malaysia’s Best Convention Centre” and “Best MICE Event Venue – South East Asia” by World Mice Awards 2022 and APAC Insider respectively.
The Centre’s catering and culinary team members are also well-equipped with the world-class City & Guilds ‘Competent Food & Beverage Professional in Business Events Industry’ skills certification to enhance the efficiency, standards, and service delivery of food and beverage offerings. Ultimately, ensuring a smooth and seamless journey for the customers and visitors.
Some of the key trends the Centre noticed this year were a high-interest level to return to in-person meetings; increased demand for hybrid events as an alternative model for improved participation and reach, and cost-containment strategies; and a decreasing appeal among organisers for fully virtual events.