Messe Frankfurt sees itself as a partner and advisor to the business sectors and offers its trade fairs and B2B events the event-related services needed for a successful corporate presence: from stand construction and catering to advertising opportunities. By structuring the new MFS Mediaservices department, the company is responding to its customers’ growing need for high-reach marketing offers – on-site and online.
Marketing services that support exhibitors in their successful trade fair presentation have long been part of Messe Frankfurt’s core business. In this context, Messe Frankfurt Medien und Service GmbH, a wholly-owned subsidiary of Messe Frankfurt, looks back on a broad portfolio of classic marketing products that are increasingly being supplemented by digital advertising options. Messe Frankfurt’s own publishing house MFS Publishing Services, a unique selling point within the trade fair industry, completes the range with print and online publications to accompany events.
As a result of increasing digitalization in marketing, the product and service portfolio of Advertising Services and Publishing Services is growing together more and more. In order to optimally meet the needs of customers in the future, Advertising and Publishing Services will be merged into the new MFS Mediaservices department.
Ania-Virginia Kleinbichler takes over management as of 1 February
The new MFS Mediaservices department creates a high-reach presence for exhibitors with analogue and digital marketing products and enables new lead generation opportunities. The department management was taken over by Ania-Virginia Kleinbichler on 1 February 2022. The media management graduate has been with the company since 2007 and was most recently responsible for Messe Frankfurt’s customer programs. “With the MFS Mediaservices department, Messe Frankfurt continues to develop as an expert in effective advertising measures for organizers and exhibitors. We are delighted that Ania-Virginia Kleinbichler is actively helping to shape this process as a marketing specialist,” says Bergmann.
