The Meetings Industry Rises Again
The IAPCO 2022 Annual Meeting and General Assembly took place for the first time in a hybrid format from Thursday 10 to Sunday 13 February. The event gathered 126 IAPCO members and partners in Rome (Italy), as well as 46 attendees online from 34 countries. It was the first time IAPCO members met in person since the Annual Meeting in Vancouver, 2 years ago. The most qualified professional congress organisers (PCOs) discussed the recovery of the global business and professional events market and the most important drivers that will shape the future of the industry.
Keynotes and panel discussions reflected on the fact that ‘There is no future without History’ – a topic that strongly resonates with many business events industry organisations around the globe all of which had to drastically adapt their activities in the past 2 years.
‘Human connections’ were central to all the messages conveyed by the exceptional panel of keynote speakers and expert panellists lined up: Attendees discussed the future of leadership with Paolo Gallo, Futurist, who triggered the audience to reflect on the qualities of a good leader. They heard Adolfo Fernandez, from Google, translate very digital data – Google searches- into the very human needs behind them. Juli Ferre Nadal shared the learnings of the sports industry journey into the pandemic: the human need for live experiences.
Participants spoke with Serena Porcari, the Managing Director of the Dynamo Foundation, a camp for sick and disabled children and their families. She shared with them the inspiring story of the camp and the empowerment of evolving in an adapted environment. We met Neha Shukla, a Gen Z innovator and changemaker who shared insights of how the next Gen sees the future, and what they want to change – bringing the conversation back to sustainability and inclusion. On the last day, the audience was confronted with their own – very human – contradictions by Mark Stevenson, a reluctant futurist. Finally, all had the honour to speak with Bebe Vio, a Paralympic Gold Medalist, who shared her journey of resilience and adaptation.
Martin Boyle, IAPCO CEO reported that the association had retained 99% of their members in 2021, a benchmark for excellence. “Once again, this figure demonstrates the value of IAPCO membership to our community. We have tried our best to actively respond to the needs of our members, and the numbers are here to tell we have succeeded in doing so. Solidarity and collaboration are critical in challenging times. This is why, beyond our members, I would like to also acknowledge the wider and growing community we formed with our partners: destinations, convention centres, suppliers and industry associations…We are all facing similar challenges that we can only resolve by working together. The synergies we create today are the key to a successful future.”
The design of the programme and management of the event was the work of a group of 3 Italian PCOs, members of IAPCO: AIM Group International, ega Worldwide, and OIC Group, instrumental in the success and safe delivery of the event.
Find out more about IAPCO here.
