ljubljana_talks

LJ Talks at IMEX Frankfurt

At IMEX Frankfurt, Ljubljana Talks’ thought-provoking tandem – Jan Oršič, Head of Convention Bureau at Ljubljana Tourism, and Gorazd Čad, Editor in Chief of Kongres Magazine, hosted a series of insightful conversations with trendsetters and thought leaders within the meetings industry. Our rundown summarises what their interlocutors had to say about the ever-changing events and incentives landscape.

The final day included wrap-up conversations with Carina BauerPetra Stušek and Padraic Gilligan & Boštjan Horjak. Jan and Gorazd also hosted Yuliia Katynska and Olena Pavlyuk, who discussed the current event landscape in Ukraine.

Carina Bauer and Petra Stušek

IMEX Wrap-up

On the final day, Jan and Gorazd were joined by industry stalwarts, Carina Bauer, CEO at IMEX and Petra Stušek, CEO at Ljubljana Tourism. They delved into sustainability, AI technology and the future of trade shows.

“We’re expecting to host somewhere between 12,000 and 13,000 people from about 100 different countries. There are about 300 stands on the show floor and just under 3000 exhibiting companies.”– Carina

“We’re talking about not only making less damage but to bring good, to make good and to make places better than before visitors came. Thus, the regenerative approach is basically contributing to improving our quality of living.”- Petra

Padraic Gilligan & Boštjan Horjak

IMEX Wrap-up

Towards the end of Ljubljana Talks, Jan and Gorazd were joined by Padraic Gilligan & Boštjan Horjak, who explained why nothing can beat in-person gatherings and experiences – which is what incentives are all about. They also noted how IMEX and similar trade shows foster the trust that cannot be created through AI.

“Post-covid, in terms of content, we can see a huge increase in demand for sustainability which is a positive sign.”- Boštjan

“Tech companies are advocating for the digital experience, whereas the other corporations in the industry are very much into getting back to in-person meetings. It’s interesting to witness the discussions.”– Padraic

Yuliia Katynska and Olena Pavlyuk

The current landscape of Events in Ukraine

Discussing the state of the meetings industry in Ukraine, Yuliia Katynska and Olena Pavlyuk both agreed there are new challenges for their industry.

“Last year, we had 593 conferences in Lviv, despite the war. We have this need of creating meetings and gatherings, inviting people from international organisations and, because of that, our conference industry is still alive.”

To watch more videos from Ljubljana Talks, head over to: https://www.youtube.com/playlist?list=PLgEQXguvwrJLVrzfBAzX8HZ_29eHCAe_M.

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