SEO agency Digital Climax analysed data from Eurostat to compare the percentages of individuals engaged in six selected categories of online activity across each country in Europe. The data was then used to create an overall ‘Online Activity Score‘ out of ten, for each European country.
The six categories analysed included the percentage of individuals using the internet, those that use the internet weekly or more, those using it for e-commerce, finance or calls and the percentage of households with internet access.
The Netherlands ranked top, with an Online Activity Score of 9.01 out of 10. Whilst 99.27% of the population use the internet, 98.92% use the internet weekly or more. It also scored highly with 84.2% of individuals using the Internet for ecommerce and 84.7% of individuals using the Internet to make calls. Its lowest score was 27.57% of individuals using the Internet for finances, but this was still high compared to other countries.
Iceland ranks second with an Online Activity Score of 8.82 out of 10. It scored the highest out of all countries for the percentage of individuals using e-commerce with 84.35% and came second for the percentage of individuals using the internet weekly or more with 99.45%. Its lowest score was only 20.52% of individuals using the Internet for finances.
Ireland comes third with a score of 8.74 out of 10. It had the second highest score out of all countries for the percentage of individuals using the internet for finances at 30.29% and scored 98.99% for the percentage of households with internet access. It ranked in the top five European countries for individuals using the internet for e-commerce, at 82.84%.
Norway ranks fourth scoring 8.45 out of 10. It scored the highest for the percentage of individuals using the internet with 99.81% and ranked in the top five for the percentage of households with internet access, at 99.01%. However, Norway scored lower for the percentage of individuals using the internet for calls with 79.10%.
The United Kingdom comes close behind in fifth with a score of 8.42 out of 10. It scored the highest for the percentage of individuals using the internet weekly or more with 99.53%. The UK also came second for the percentage of individuals using the internet with 99.55%, following Norway.
Other countries in the top ten include Switzerland, Denmark, Sweden, Luxembourg, and Finland.
Bosnia and Herzegovina was the country that was least active online, with an Online Activity Score of just 1.44 out of 10. They had the lowest score for the percentage of individuals using the internet with 84.01% and the second lowest overall for the percentage of individuals using the internet weekly or more with 82.46%.
European countries ranked by percentage of their population online: