Before partnering with fielddrive, Burger King UK faced several issues with their manual badging system. They used to print out their badges in advance and sort them alphabetically at the venue, causing delays as staff manually located and distributed the badges to the attendees. Attendees used to arrive at events in waves, which further stressed the check-in and badge distribution process, causing long lines and bottlenecks at the entry points. Burger King UK also struggled with manually tracking event attendance, which was time-consuming and prone to errors.
Burger King UK aimed to reduce the time taken to distribute badges and avoid manual errors, cut down wait times and make the check-in process smoother, and use a system to automatically track check-ins for accurate reporting.
fielddrive introduced a kiosk-based check-ins and registration system that allowed attendees to check into the event easily. fielddrive’s onsite team handled the setup of the kiosk, as well as making sure the banges were printed in mere seconds, once the attendees were checked in. This reduced check-in time and thus improved the attendee experience.
Because of the success of their first event with fielddrive, Burger King UK plans to continue using our services for their future events. With potential growth in attendance numbers, fielddrive’s scalable onsite solutions ensure that Burger King UK can manage their events smoothly, no matter the size.
