This year’s edition of ITB Asia broke records with unprecedented growth and innovation, setting the stage for a groundbreaking 2025 edition. ITB Asia is poised to expand its highly popular Travel Tech Asia cluster next year, providing deeper insights into cutting-edge hotel technology. The dedicated platform will showcase the latest advancements in reservation systems, equipment, AI tools, CRM platforms, design, and sustainability initiatives — set to redefine the future of accommodation and guest experiences.
Exhibitors from around the globe praised ITB Asia for its ability to bring together the travel industry’s key players under one roof. Ingunn Sakshaug, Market and Travel Trade Specialist at Visit Norway expressed her enthusiasm: “ITB Asia provides us with a unique opportunity to connect with travel organisers from multiple countries in one place, and this year’s event exceeded our expectations.”
This year’s conference programme was extraordinary, with over 4,000 minutes of high-powered content delivered through 100 sessions by 160 leading industry figures. The discussions focused on the future of MICE, corporate travel, leisure travel, and travel technology. The speakers shared valuable insights into sustainability trends and technological innovations reshaping the future of travel.
The conference showcased high-powered discussions over three days in three distinct theatres, featuring impactful content. Esteemed industry leaders and C-suite speakers contributed their insights, making the event a significant platform for knowledge exchange.
Digital transformation took the spotlight at the MICE Show Asia with key discussions like:
- Errol Lim, COO of Jublia, James Kang, Managing Director of MEPS International Korea, and Dylan Sharma, Co-Founder of TRICOM Events, explored the Role of Digital Transformation in MICE, with a focus on AI-driven tools like personalisation and data analytics that are reshaping event management
- Abel Zhao, CEO of Connexus Group Holdings, discussed Globalisation and Localisation in Travel Management Companies (TMCs), highlighting how organisations can successfully integrate localisation into their global strategies to meet evolving market demands
- Rita Kuan, Market Development Manager at GSTC, Ian Gan, Chief Sustainability Officer at Singapore EXPO, and Adam Piperdy, Founder of Unearthed Productions, delivered actionable strategies in Driving Sustainability: Strategies for a Greener Future in the MICE Industry, outlining how the industry can adopt sustainability standards and collaborate for long-term impact.
Innovation was front and centre at Travel Tech Asia, with sessions highlighting the evolving needs of today’s tech-savvy travellers. At the same time, the Investment Panel brought together experts like Rayner Loi, Co-Founder & CEO of Lumitics, Nicholas Cocks, Managing Partner at Velocity Ventures, and Bennett Lee, Partner at Velocity Ventures, to discuss strategic outlooks for the travel and hospitality sector. The panel highlighted key opportunities in data-driven innovations and sustainability, positioning the industry for long-term growth.
The organisers thanked all sponsors, partners, and attendees for their continued support of ITB Asia, MICE Show Asia, and Travel Tech Asia. As ITB Asia 2024 comes to a close, excitement is already building for next year’s event. The 18th edition of ITB Asia will take place on 15–17 October 2025 in Singapore. Interested exhibitors may register at itb-asia.com/exhibiting by 31 October 2024 for Super Early Bird rates.
