After confirming in November that business events valued at $336 million had been secured in 2023/24, Business Events Adelaide has now revealed that more than $540 million worth of business events had been won in the first six months of this financial year alone.
The year-to-date total is headlined by the Asia-Pacific International Mining Exhibition (AIMEX), a multi-year agreement that will see five iterations of the event held at the Adelaide Showgrounds between 2025 and 2033. However, even without this abnormal success, Business Events Adelaide has still exceeded its previous year’s figure in under six months.

South Australia’s Treasurer Stephen Mullighan said “It’s pleasing to see such a significant surge in major organisations wanting to hold their Business Events in Adelaide. These results cement South Australia’s reputation as the place to be when it comes to business and major events. It follows the Business Council of Australia naming South Australia the best place in the nation to do business, and CommSec’s latest State of the States report ranking South Australia’s economy among the best performing in the country.”

Mr Kitto is also realistic about the prospects of maintaining the current level of success. “We have certainly made a great start to the year, but Australia is a very competitive environment, with corporate and association business event organisers having a number of high-quality destinations to choose from. Whilst Business Events Adelaide would like to attract half a billion dollars worth of business events every six months, we are under no illusion about the challenge of doing so. For now, it is pleasing that Adelaide is being recognised for what it can offer as a smart, connected and affordable business events destination.”
About Business Events Adelaide
Business Events Adelaide is an independent, not-for-profit, member-based organisation. Its purpose is to win business events for South Australia, a valued and proven economic driver in both the long and short term.
The business event sector is worth more than $2.5bn to SA. Beyond the high daily spend of delegates, business events provide an economic tail of multiplying benefits that often endure years into the future. Long-term benefits can be seen in research collaborations, business partnerships, company startups and even a contribution to population growth with the arrival of new professional and skilled workers.
Further information on Business Events Adelaide activities can be found at www.businesseventsadelaide.com.au.