From significant economic contributions to community engagement and sector growth, to education, trade and investment; business events create real change and lasting legacies for Victoria. The informative and comprehensive report features case studies from business events in Melbourne over the past decade, demonstrating the many ways in which these events have contributed to the Victorian economy as well as having far-reaching impacts.
Speaking at the opening press conference at the Asia Pacific Incentives and Meetings Event (AIME) 2025, MCB Chief Executive Officer Julia Swanson highlighted some of the landmark events that have shaped Melbourne.
The Positive Impacts of Business Events Report demonstrates that as well as supporting the economy, business events act as a platform for knowledge exchange, innovation and networking opportunities. They advance industry growth, drive technological advancements, and enhance skill development across key sectors. Additionally, these events stimulate collaboration and lead to sustainable development outcomes.
Over the past ten years, MCB has delivered 1,620 business events, resulting in $2.34 billion in economic contribution. Business events boost hotel occupancy, with 1.3 million hotel room nights booked over the past ten years from the 610,000 delegates visiting Victoria. Additionally, business events generate employment opportunities in event planning, hospitality, transportation, and local services, with an estimated 29,000 jobs created by MCB’s business events over the past decade.
Read the full report here.
