The rebranding process underscores Kenes Group’s unwavering commitment to innovation, expertise, and empowering knowledge within the events industry. The rebranding process was a creative journey spanning nearly a year. Kenes Group collaborated with three design agencies and reviewed over 30 unique proposals before arriving at a concept that truly represents its heritage and ambitions.
The new brand identity retains the iconic red colour, symbolising passion, focus, and energy, while introducing a refined logo with modern, organic shapes that reinforce the company’s dynamism and forward-thinking ethos.
“The decision to refresh our brand was driven by the need to reflect our position as a leader in innovation, expertise, and empowering knowledge within the event planning and association management industry,” explained Milush Bahanov, Global Marketing & Communication Manager. “Our new brand needed to capture the energy and vision of Kenes today while staying true to the values that have built our reputation over 60 years. It had to tell the story of our growth, our expertise and our pursuit of excellence.“
One of the key elements retained in the refreshed branding is the Kenes Swoosh (a curved shape that represents growth, movement and energy), an integral part of the company’s identity that symbolises continuous progress, learning, and innovation. Initially introduced in previous iterations of the logo, the Swoosh remains a powerful emblem of Kenes Group’s journey from a modest beginning to a global industry leader. “Today, I am proud to say that we have a brand that not only reflects who we are but also who we aspire to be,” Bahanov added.
For 60 years, Kenes Group has set industry benchmarks in PCO, AMC, and CME services, consistently delivering exceptional experiences for professional communities worldwide. The rebranding signifies not just a visual change but a reaffirmation of the company’s mission: to empower knowledge, foster collaboration, and drive innovation in global events and association management.
“We believe this is more than just a new look—it is a symbol of our continued evolution and our ambition for the future,” said Lahav. “We invite our partners, clients, and stakeholders to embrace this transformation with us as we continue to shape the future of knowledge exchange and professional events.”
