Responding to shared customer demand for enhanced attendee networking options, this integration optimises the entire journey from personalised event matchmaking to onsite engagement.
Krowden’s advanced matchmaking algorithm further enhances the experience by suggesting optimal 1-on-1 meetings, roundtables, and sessions based on attendee profiles and preferences.
“This integration represents a significant step forward in making meaningful connections more accessible and manageable for event professionals. We look forward to helping more Cvent customers unlock the full networking potential of their events,” said Krowden CEO, Matthijs Otto.
This journey illustrates the seamless integration: attendees and sponsors register via Cvent, and their information is then used to create profiles in Krowden. Sponsors input their availability for 1-on-1 meetings, roundtables, and other activity sessions through Krowden. Subsequently, attendees are invited to browse these opportunities and book 1-on-1 meetings. Both parties receive their personalised schedules before the event via email and within the Cvent app. The integration allows for continued scheduling within the event app during the event.
Krowden’s Onsite Success Team further supports the event by leveraging their experience and onsite meeting tools to streamline meeting check-in and manage no-shows, consistently achieving show-up rates of 90% and higher. Leveraging the integration, attendee badges generated by Cvent will also feature QR codes linking to their Krowden schedules. Following the event, comprehensive meeting data is available to event organisers at a per-event-meeting level.
“By integrating Krowden’s advanced algorithms, our customers can facilitate smarter connections and maximise the impact of their events, ensuring every participant’s journey is personalised and productive,” said Cvent Global Head of Alliance Partnerships, Mike Tenholder.
With its inclusion in the Cvent App Marketplace, Krowden aims to reach a broader audience of event professionals. The goal is to empower Cvent customers to expand their event management capabilities with advanced matchmaking and networking features, facilitating smarter connections and a more streamlined event experience for their attendees.
